# Chocolatey Citrus Milk Drinks The Choc-Orange Yazoo is a Limited-Edition Offering By Michael Hemsworth | Published 2021-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocorange-yazoo References: [foodbev](https://www.foodbev.com/news/frieslandcampina-unveils-choc-orange-yazoo-flavour/) & [frieslandcampina](https://www.frieslandcampina.com) The Choc-Orange [Yazoo](https://www.trendhunter.com/trends/yazoo-choc-caramel) drink is one of the latest flavor options from [FrieslandCampina](https://www.trendhunter.com/trends/yazoo-inspirations) that is sure to entice avid dessert fans with a penchant for chocolatey refreshments with an unexpected twist. The drink features the brand's signature chocolate milk that has been paired with notes of orange citrus that offer existing fans with a new option to try and something to entice curious shoppers. The drink will arrive in stores starting at the end of March 2021. Brand Manager at Yazoo Nick Higgs explained the new Choc-Orange Yazoo drink further saying that, "Brits have been enjoying Yazoo for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety and excitement to shoppers. Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened. We’re sure that shoppers will love the merge of [citrus and chocolate](https://www.trendhunter.com/trends/aero-orange-chocolate-mousse), it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Milk Drinks:** Brands can experiment with different flavor combinations to appeal to consumers and offer greater choice. - **Combining Classic Flavors:** Merger of classic flavors can bring nostalgia and fun to flavoured milk in a unique way. - **Market Research-informed Product Development:** Market research can help brands identify future flavor trends and develop new products to meet consumer demand. ### Industries Being Reshaped - **Dairy:** Dairy brands can leverage flavored milk drinks to differentiate themselves from competitors and appeal to consumers who want variety. - **Beverage:** Beverage companies can tap into the flavored milk drink market and experiment with new and unique flavor combinations. - **Market Research:** Market research firms can assist dairy and beverage companies in identifying future flavor trends and consumer preferences to guide product development. ## Related on Trend Hunter - [Chocolaty Caramel Milk Drinks](https://www.trendhunter.com/trends/yazoo-choc-caramel.md) - [Ready-to-Drink Dessert-Inspired Milkshakes](https://www.trendhunter.com/trends/yazoo-inspirations.md) - [Indulgently Thick Prepackaged Milkshakes](https://www.trendhunter.com/trends/yazoo-thick-n-creamy.md) - [Christmas-Inspired Milkshake Flavors](https://www.trendhunter.com/trends/freal-chocolate-orange.md) - [Seasonal Oat Yogurt Pots](https://www.trendhunter.com/trends/nomadic-yogurt-oat-clusters.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/terrys-chocolate-orange-ice-cream.md) - [Orange Chocolate Sodas](https://www.trendhunter.com/trends/orange-and-chocolate.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk.md) - [Indulgent In-Store Bakery Cookies](https://www.trendhunter.com/trends/cadbury-dairy-milk-chocolate-orange-cookies.md)