# Nutty Marshmallow Cereal Treats New Chocolatey Peanut Butter Rice Krispies Treats are Coming By Katherine Pendrill | Published 2024-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats References: [brandeating](https://www.brandeating.com/2024/04/new-chocolatey-peanut-butter-rice-krispies-treats.html) & [prnewswire](https://www.prnewswire.com/news-releases/rice-krispies-treats-fans-rejoice-our-1-most-requested-flavor-has-arrived-chocolatey-peanut-butter-302115730.html)  In response to overwhelming demand, [Kellanova](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars) has announced the release of new Chocolatey Peanut Butter Rice Krispies Treats. According to Kellanova, Chocolatey Peanut Butter is the "number one most requested flavor" for its signature Rice Krispies Treats product. As Juan Boido, Senior Brand Manager at Kellanova, explains, "For years, fans nationwide have written in to us asking for this flavor, so we are thrilled to finally satisfy everyone's craving for Rice Krispies Treats Chocolatey Peanut Butter." The result is a classic marshmallow cereal bar combined with peanut butter throughout and a chocolate layer on the bottom. This means that you get that chocolatey [peanut butter flavor](https://www.trendhunter.com/trends/new-nutella-peanut) in every bite. The new Chocolatey Peanut Butter Rice Krispies Treats are already starting to roll out at retailers nationwide, and are available in both seven-count and 14-count boxes. Image Credit: Kellanova ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 84% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Chocolatey Peanut Butter Rice Krispies Treats:** Opportunity for Kellogg's to capitalize on the demand for innovative cereal snack flavors with new product releases. - **Marshmallow Cereal Bar:** Potential for creating hybrid cereal bars that combine traditional marshmallow treats with unconventional flavor profiles. - **Retail Expansion of New Flavors:** Increasing availability of unique cereal treats in retail markets to cater to diverse consumer preferences and create buzz. ### Sectors Adopting This - **Food and Beverage:** Introducing novel flavor combinations in the snack industry to cater to evolving consumer tastes and preferences. - **Cereal Manufacturing:** Exploring opportunities to innovate in the cereal industry by launching unconventional cereal bar variations to appeal to a wider audience. - **Retail and Distribution:** Expanding product offerings with exclusive flavors in retail stores to attract customers and drive sales in a competitive market. ## Related on Trend Hunter - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Cake-Inspired Cereal Snacks](https://www.trendhunter.com/trends/rice-krispies-treats-confetti-cake.md) - [Cinnamon Sugar Lunch Treats](https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Marshmallow-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-marshmallow.md) - [Nutty Cereal-Topped Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-puffs-cookie.md) - [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md)