# Chocolatey American Pretzel Snacks The Flipz Chocolate-Covered Pretzels are Launching in the UK By Michael Hemsworth | Published 2018-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolatecovered-pretzels References: [conveniencestore](https://www.conveniencestore.co.uk/products/pladis-reveals-chocolate-covered-pretzels/567109.article) & [pladisglobal](https://pladisglobal.com) Pretzels and chocolate are a quintessential snack pairing in the US, so the new [Flipz](https://www.trendhunter.com/trends/flipz-cinnamon-bun) Chocolate-Covered Pretzels have been unveiled by [Pladis](https://www.trendhunter.com/trends/mcvities-blissfuls) as a new option for UK consumers to enjoy. The pretzel snacks come in 'Dark Chocolate' and 'Milk Chocolate' varieties, and speaks to the increased popularity of [sweet and savory snacks](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks) in the UK. The snack boasts a smooth texture that is paired with a rich, creamy chocolate to make it perfect for consumers of all ages to enjoy. The Flipz Chocolate-Covered Pretzels will launch in the UK in 100 gram pouches that are intended to be purchased at a convenience store and enjoyed out of the house. This acknowledges the increasingly busy consumer lifestyle that has many seeking products that can be easily eaten during a commute or between errands. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 58% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet and Savory Snacks:** The increased popularity of sweet and savory snacks in the UK presents an opportunity for companies to innovate with new flavor combinations. - **Convenient Snacking:** The trend toward busy consumer lifestyles presents an opportunity for companies to create more grab-and-go snacking options that can be easily consumed on the go. - **Chocolate-covered Snacks:** The popularity of chocolate-covered snacks presents an opportunity for companies to innovate with new combinations of sweet and savory, as seen with these chocolate-covered pretzels. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend toward sweet and savory snacks by creating new product lines that combine these flavors in unique ways. - **Convenience Store Industry:** The busy consumer lifestyle presents an opportunity for the convenience store industry to stock more grab-and-go snack options that are easily consumed on the go. - **Chocolate Industry:** The popularity of chocolate-covered snacks presents an opportunity for the chocolate industry to innovate with new flavor combinations and expand into new markets. ## Related on Trend Hunter - [Cinnamon Bun Pretzel Snacks](https://www.trendhunter.com/trends/flipz-cinnamon-bun.md) - [Creamy Cake-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/flipz-strawberry-cheesecake.md) - [Seasonal Treat-Inspired Pretzels](https://www.trendhunter.com/trends/holiday-pretzels.md) - [Peanut Butter-Packed Pretzel Snacks](https://www.trendhunter.com/trends/flipz-stuffd-double-peanut-butter.md) - [Deep-Fried Cookie Pretzel Snacks](https://www.trendhunter.com/trends/flipz-state-fair.md) - [Festive Fudge Pretzel Snacks](https://www.trendhunter.com/trends/sugar-cookie-covered-pretzels.md) - [State Fair-inspired Pretzels](https://www.trendhunter.com/trends/strawberry-shortcake-pretzels.md) - [Autumnal Donut-Flavored Pretzels](https://www.trendhunter.com/trends/flipz-apple-cider-donut.md) - [Co-Branded Savory Confectionary Lines](https://www.trendhunter.com/trends/flipz.md)