# Watercolor Candy Packaging Miji Lee's Chocolate Wrappers Resemble Painted Art Pieces By Jana Pijak | Published 2016-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-wrappers References: [behance.net](https://www.behance.net/gallery/35106213/Chocolate-Packaging) & [behance.net](https://www.behance.net/mijileeportfolio) Canadian graphic designer Miji Lee is the creative force behind this vivid candy packaging -- chocolate wrappers inspired by gorgeous watercolor paintings. The designer's latest branding project centers around artisanal snacks that are available in three very distinct flavors. She represents each with a different visual style and opts for a mix of muted and bright tones. Miji Lee designates a different watercolor painting to varying flavors -- extra dark chocolate, hazelnut chocolate and milk chocolate cranberry and almond -- and creates candy packaging that is as stunning as it is distinct. Though still in its conceptual stages, these artistic chocolate wrappers would appeal to established candy brands with an appreciation for art-focused branding. With the rising popularity of craft chocolatiers, more consumers are judging a book by its cover when choosing to invest in beautifully packaged snack options. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Artistic Packaging:** Disruptive innovation opportunity: Explore unique designs that combine art and packaging to create visually stunning products. - **Craft Chocolatiers:** Disruptive innovation opportunity: Develop artisanal chocolates with meticulously designed packaging to appeal to the growing market of consumers who appreciate the aesthetic of the product. - **Visual Branding:** Disruptive innovation opportunity: Incorporate visually appealing designs and colors into branding strategies to attract consumers who are drawn to aesthetically pleasing packaging. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunity: Introduce innovative packaging techniques and eye-catching designs to stand out in the competitive confectionery industry. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with graphic designers to create visually stunning packaging that distinguishes products in various industries. - **Food and Beverage:** Disruptive innovation opportunity: Emphasize the importance of visually appealing packaging to attract consumers in the food and beverage industry, especially in the growing market of artisanal and gourmet products. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md)