<!-- canonical: https://www.trendhunter.com/trends/chocolate-without-the-guilt -->
<!-- robots: noindex -->

# Guilt Free Chocolate
Pure Cocoa Droplets

By PinkVixen | Published 2007-10-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-without-the-guilt
References: [coolhunting](http://www.coolhunting.com/archives/2007/10/pure_cocoa_coll.php) & [pureinventions](http://www.pureinventions.com/default.php?key=4600&pikey=bd1e2e529387ef2233818cc9bf4a3983&sub=7020&id=62)

Oh finally, you can indulge in your love of chocolate without those nasty calories, thanks to the Pure Inventions Pure Cocoa Collection. Chocolate chip cookies in a bottle! These [antioxidant rich supplements](https://www.trendhunter.com/trends/dirty-gut) are made from a blend of [cocoa powders and extracts](https://www.trendhunter.com/trends/heart-magic-cacao), and allow you to add [chocolate flavor to just about anything](https://www.trendhunter.com/trends/islands-chocolate).

"Made using their proprietary blend of cocoa extract and powder and sweetened with Lo Han fruit, the collection includes three flavors (plain, vanilla and mint) which can be added to water or anything else to reap the blood pressure-lowering, skin-improving and other helpful benefits of chocolate," according to Cool Hunting.

Try it in your water, yogurt, or on your fruit.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 7% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Cocoa Supplements:** Opportunity for supplement and wellness companies to create innovative cocoa supplements with health benefits.
- **Alternative Sweeteners:** Opportunity for sweetener companies to innovate Lo Han fruit-based low-calorie sweeteners to use in chocolate products.
- **Functional Food Powders:** Opportunity for food companies to create functional food powders that incorporate cocoa powders and extracts for added health benefits.

### Who This Affects Most

- **Food and Beverage:** Opportunity for food and beverage companies to explore the use of cocoa powder and extracts in functional foods and beverages.
- **Supplements:** Opportunity for supplement companies to create cocoa-based supplements targeting specific health benefits.
- **Sweeteners:** Opportunity for sweetener companies to create low-calorie sweeteners from Lo Han fruit that can be used in chocolate products.

## Related on Trend Hunter

- [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md)
- [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md)
- [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md)
- [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md)
- [Pearl-Shaped Chocolate Treats](https://www.trendhunter.com/trends/chocolate-pearls.md)
- [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md)
- [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md)
- [Low-Sugar Nutty Chocolate Treats](https://www.trendhunter.com/trends/behonest-chocolate-products.md)
- [Chocolate Coconut Waters](https://www.trendhunter.com/trends/chocolate-coconut-water.md)
