# Chocolate Trainers Nike's Edible Footwear By Cowbag | Published 2008-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-trainers-nike-celebrate-with-edible-footwear References: [likecool](http://www.likecool.com/Chocolate_Nike_Sneaker--Food--Body.html) Made to celebrate the 25th anniversary of [Nike](https://www.trendhunter.com/trends/golden-ticket-colorway)’s [Air Force 1](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) shoes, these edible trainers made by +41 rule! Brilliant - I love these guys. There are a shed load of chocolate innovations, but I think the line between the ones that work (such as chocolate scrabble and anatomically correct chocolate hearts) is how realistic the finished result looks. In order to be effective - and not just look like a crappy bit of confectionery - I think the key is in the details like the laces and soles on these bad boys. Set to become a collectors item in the future, I really do feel that these are too good to eat. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Edible Products:** The rise of edible products like chocolate trainers opens up possibilities for creating innovative and unique food products. - **Product Collectibility:** Products that are made to be collectible, like the chocolate trainers, create an opportunity for brands to create limited edition releases that consumers will crave. - **Hyperrealistic Confectioneries:** Hyperrealistic confectioneries, like the chocolate trainers, show a growing trend towards creating edible products that look and feel like their non-edible counterparts. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can use the concept of hyper-realistic confectioneries to create unique and innovative products that will stand out from the competition. - **Fashion:** By creating limited edition edible product lines, fashion brands can tap into the novelty and consumer interest in exclusive and difficult-to-obtain items. - **Sports:** Sports brands can use edible product lines like the chocolate trainers to create unique and memorable limited edition items that will also promote brand loyalty. ## Related on Trend Hunter - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md) - [Retro-Inspired Chocolate Vapes](https://www.trendhunter.com/trends/vapezinhos-de-chocolate.md)