# Chocolate-Themed Bag Collections Hershey and LeSportsac Created a Confectionery-Inspired Range By Madison Mackay | Published 2018-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-themed-bags References: [hypebae](https://hypebae.com/2018/1/hershey-lesportsac-bag-collection) & [lesportsac](https://www.lesportsac.com/collections/hershey-x-lesportsac) Candy company [Hershey](https://www.trendhunter.com/trends/hershey-valentines-day) teamed up with luggage design brand 'LeSportsac' to create a line of new chocolate-themed bags just in time for Valentine's Day. The collection includes 13 bags that are all themed around the popular candy company's highest selling products. The Hershey x LeSportsac range features totes, wristlets, purses, backpacks, makeup pouches and wallets, with something for everyone. There are three colorways available in this new line including: a silver foil material designed to look like the classic Hershey's [Kiss](https://www.trendhunter.com/trends/textured-hair), a pink nylon material covered in the Valentine's Day-themed kisses and a brown nylon material with an all-over chocolate bar design. These delectable chocolate-themed bags look good enough to eat and will make the perfect gift for the holiday. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Confectionery-inspired Bags:** Creating chocolate-themed bags and accessories inspired by popular candy brands presents a disruptive innovation opportunity for the fashion industry. - **Collaborations with Food Brands:** Teaming up with food companies to create themed fashion collections offers disruptive innovation opportunities for both the fashion and food industries. - **Holiday-themed Fashion Collections:** Developing fashion collections inspired by holidays like Valentine's Day presents a disruptive innovation opportunity for the retail industry. ### Where This Applies - **Fashion Industry:** The fashion industry can explore the trend of creating confectionery-inspired bags and accessories to attract a new customer base. - **Food Industry:** Collaborating with fashion brands to create themed collections opens up new marketing possibilities for food companies. - **Retail Industry:** Developing holiday-themed fashion collections can drive sales and customer engagement in the retail industry. ## Related on Trend Hunter - [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md) - [Chocolate-Collaborative Tech Accessories](https://www.trendhunter.com/trends/samsung-and-hersheys.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Fashion House Easter Chocolates](https://www.trendhunter.com/trends/louis-vuitton-easter-collection.md) - [Spring-Themed Chocolate Brand Activities](https://www.trendhunter.com/trends/hersheys-chocolate-worlds.md)