# Virtual Chocolate Tastings The Art of Chocolate Experience by Ferrero Can Be Recreated at Home By Laura McQuarrie | Published 2020-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-tastings References: [prnewswire](https://www.prnewswire.com/news-releases/ferrero-golden-gallery-signature-invites-chocolate-lovers-to-discover-the-art-of-chocolate-this-season-with-new-virtual-experiences-301175392.html) & [artofchocolatetasting](http://www.artofchocolatetasting.com) The Art of Chocolate tasting experience gives chocolate lovers the ability to explore the flavors of [Ferrero's](https://www.trendhunter.com/trends/ferrero-1) Golden Gallery Signature from the comfort of home. Ferrero is working with pastry chef Zac Young and it will be sharing a tasting ritual on Zac's [IGTV](https://www.trendhunter.com/trends/instaconverto) channel so that people can recreate the experience on their own at home. The experience explores high-quality ingredients like caramel, hazelnuts and Arabica coffee beans. Alongside the at-home tasting experience, Ferrero is also giving chocolate lovers the chance to explore Golden Gallery Signature with the Reveal the Artistry [augmented reality experience](https://www.trendhunter.com/trends/gold-bunny). There's also The Weekend Mixologist, an interactive virtual pairing session, that builds on The Art of Chocolate by exploring how well chocolate pairs with wine, coffee and spirits. Image Credit: Ferrero ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Virtual Chocolate Tastings:** Virtual chocolate tastings allow companies to offer engaging experiences for customers from the comfort of their own homes. - **Augmented Reality Experiences:** Augmented reality experiences offer innovative ways for companies to promote their products and engage customers in interactive ways. - **Virtual Pairing Sessions:** Virtual pairing sessions create opportunities for companies to showcase the versatility of their products and help customers discover new ways to enjoy them. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can use virtual tastings and pairing sessions to engage customers and promote their products in new and innovative ways. - **Retail:** Virtual experiences like augmented reality can help retailers create unique and engaging shopping experiences that differentiate them from their competitors. - **Hospitality:** Virtual experiences like virtual tastings and pairing sessions can help hotels and resorts offer unique value-added experiences for their guests. ## Related on Trend Hunter - [Luxurious Chocolate Tasting Kits](https://www.trendhunter.com/trends/chocolate-coffee-tasting.md) - [Chocolate Education Platforms](https://www.trendhunter.com/trends/chocotastery.md) - [Snack-Friendly Chocolate Squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Luxurious Premium Dining Experiences](https://www.trendhunter.com/trends/add-your-golden-touch.md) - [Chocolate Tasting Flights](https://www.trendhunter.com/trends/chocolate-flights.md) - [Gourmet Chocolate Tasting Experiences](https://www.trendhunter.com/trends/gourmet-chocolate.md) - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md)