# $18,000 Desserts Mervis Diamond Importers Creates Super-Luxe Chocolate Tart By Rose Nazarali | Published 2009-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-tarts-for-18000 References: [bornrich.org](http://www.bornrich.org/entry/18000-chocolate-dessert-with-a-diamond-stud-a-treat-for-the-uber-rich/) & [mervisdiamond](http://www.mervisdiamond.com/ritani-rings) This $18,000 chocolate dessert is encrusted with a single [diamond stone](https://www.trendhunter.com/trends/mschf-4) nestled in the blueberry topping. The delicious and ultra luxe dessert is made by Mervis Diamond Importers, a jewelry chain in Washington, DC. The chain is widely known for their advertising techniques and this chocolate dessert is one of their latest. On July 23rd, Mervis Diamond Importers is holding an open event where attendees can eat from a diamond-topped [chocolate fountain](https://www.trendhunter.com/trends/dubai-chocolate-pancake) while browsing through their collection of jewels. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 4% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Luxury Edibles:** Opportunities exist for other businesses to experiment with higher-end and more luxurious types of cuisine and desserts. - **Unconventional Advertising:** Companies have the potential to stand out from competitors by utilizing unique and potentially outrageous marketing tactics to promote their products. - **Marketing Events:** Companies can consider hosting special events to attract potential customers and showcase their products in a fun and unique way. ### Industries Being Reshaped - **Jewelry:** Jewelry companies can explore unique marketing tactics to promote their products and appeal to customers who appreciate luxury items. - **Culinary:** Companies in the food and beverage industry can experiment with creating high-end, luxury cuisine and desserts to appeal to customers seeking unique dining experiences. - **Event Planning:** Companies in the event planning industry can create unique events such as catered events or themed parties to showcase their clients' products and services. ## Related on Trend Hunter - [Precious Chocolate Desserts](https://www.trendhunter.com/trends/serendipity3-diamond-frrrozen-hot-chocolate.md) - [24k Chocolate Fondues](https://www.trendhunter.com/trends/24k-chocolate-fondue.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Viral Chocolate Bar-Inspired Treats](https://www.trendhunter.com/trends/dubai-chocolate-mille-crpes.md) - [Limited-Time Chocolate Sundaes](https://www.trendhunter.com/trends/dubai-chocolate-sundae.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md)