# Chocolate-Swirled Pastry Rolls Tastykake's New Chocolate Swirls are Studded with Chocolate Bits By Katherine Pendrill | Published 2020-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-swirls References: [cspdailynews](https://www.cspdailynews.com/snacks-candy/tastykake-releases-chocolate-swirls) & [tastykake](https://www.tastykake.com/pastries/chocolate-swirls) [Tastykake](https://www.trendhunter.com/trends/tastykake-christmas-products) is expanding its [pre-packaged pastry selection](https://www.trendhunter.com/trends/little-debbie-treats) with the debut of new Chocolate Swirls. Tastykake's Pecan Swirls are one of the brand's most popular pastry products, swirling together pastry dough with brown sugar, pecans, and real cinnamon. Now the bakery brand is debuting a no-nuts version for chocolate lovers. The new Tastykake Chocolate Swirls consist of the same filled pastry rolls, but with a rich chocolate smear filling and [chocolate bits](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls) on the inside. As the brand explains, it's a rich and indulgent flavor designed that's "sure to delight our swirl fans and even those who aren’t fans just yet." The new Tastykake Chocolate Siwls can be found at supermarkets and other retail outlets in both single-serve and two-count pack. Image Credit: *Tastykake.* ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pastry Innovation:** Bakers and food brands can experiment with new flavors and fillings to add to their pastry selections. - **Single-serve Pastries:** Consumers are increasingly looking for convenience and portability in their snack choices, making individually packaged pastries a promising market. - **Flavored Pastry Rolls:** Innovative flavors and fillings, including fruit, chocolate, and savory offerings, can provide consumers with new and exciting pastry experiences. ### Who This Affects Most - **Snack Food Industry:** Brands can explore new flavor combinations and expand their pastry offerings to meet evolving consumer preferences and demand for convenient snack options. - **Convenience Store Industry:** Single-serve pastries can be a fast and easy snack option for consumers on-the-go, making them a potentially lucrative product line for convenience stores. - **Bakery Industry:** Innovation in flavors and fillings can help bakeries differentiate themselves from competitors and attract new customers looking for unique pastry experiences. ## Related on Trend Hunter - [Festive Prepackaged Baked Goods](https://www.trendhunter.com/trends/tastykake-christmas-products.md) - [Snack-Sized Bundt Cakes](https://www.trendhunter.com/trends/mini-bundt-cakes.md) - [Ready-to-Bake Croissant Swirls](https://www.trendhunter.com/trends/mini-chocolate-chip-croissant-swirls.md) - [Monochromatic Snack Donuts](https://www.trendhunter.com/trends/black-white-mini-donuts1.md) - [Rolled Strawberry Snack Cakes](https://www.trendhunter.com/trends/strawberry-swiss-rolls.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Chocolate-Heavy Baked Goods](https://www.trendhunter.com/trends/chocolate-bonbites.md) - [Swirled Pumpkin Bundt Cakes](https://www.trendhunter.com/trends/decadent-swirled-bundt-cakes.md) - [Mini Valentine's Donut Treats](https://www.trendhunter.com/trends/valentines-day-mini-donuts.md)