# Decadent Stout Schmears PopUp Bagels x Guinness Created Guinness Chocolate Stout Cake Schmear By Laura McQuarrie | Published 2026-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-stout-cake-schmear References: [instagram](https://www.instagram.com/p/DVpdhFlESqU/?hl=en) & [instagram](https://www.instagram.com/p/DVi837NFJUh/?hl=en)  [PopUp Bagels](https://www.trendhunter.com/trends/gingerbread-cream-cheese) is gearing up for St. Patrick’s Day festivities with a special-edition [Guinness](https://www.trendhunter.com/trends/levain-bakery1) Chocolate Stout Cake schmear in collaboration with Guinness. Ahead of officially announcing this new flavored cream cheese spread, PopUp Bagels teased this flavor on social media by sharing a shamrock emoji alongside a generously iced chocolate cake, and asking for fans’ best guesses as to what might be dropping next. A select few got it right, and the Guinness Chocolate Stout Cake flavor is a schmear that keeps the brand’s grip, rip, and dip concept feeling fresh. By pairing its timeless bagels with creative dips and strategically dropping limited-edition flavors throughout the year, PopUp Bagels keeps the conversation fresh and the anticipation high around a product that has never needed reinventing. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 40% | Activity: 49% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Flavor Drops:** Seasonal and scarce flavor releases create heightened consumer urgency that can redefine product life cycles and premium pricing dynamics. - **Alcohol-infused Food Pairings:** Cross-category uses of beer and spirits in spreads and baked goods open avenues for novel taste profiles and co-branded product lines that blend beverage equity with grocery distribution. - **Social-media Teasing and Gamified Launches:** Teaser posts and guess-driven engagement build anticipatory communities around product reveals, transforming marketing channels into low-cost R&D and demand-validation platforms. ### Industries Being Reshaped - **Cpg Packaged Foods:** The premium spread and condiment segment can be upended by limited-run, co-branded SKUs that command shelf prominence and capture impulse-purchase margins. - **Foodservice and Bakery Chains:** Quick-serve and artisanal bakeries have room to differentiate through rotating novelty offerings that increase visit frequency and expand average ticket values. - **Alcohol Brands and Collaborations:** Breweries and distilleries partnering with food makers can extend brand exposure into retail and foodservice, shifting perception from beverage-only to multi-format lifestyle brands. ## Related on Trend Hunter - [Sour Springtime QSR Beverages](https://www.trendhunter.com/trends/sour-shamrock-slush.md) - [Honorary Irish Restaurant Menus](https://www.trendhunter.com/trends/bennigans-blarney-blast-2026.md) - [St. Patrick's Day-Themed Donuts](https://www.trendhunter.com/trends/st-patricks-daythemed-donuts.md) - [Irish Cream Coffee Menus](https://www.trendhunter.com/trends/biggby-coffee-irish-cream.md) - [Minty Cookie-Infused Ice Creams](https://www.trendhunter.com/trends/mint-crunchin-cookie-dipped-cone.md) - [Collaboration Irish Spirit Bottles](https://www.trendhunter.com/trends/jameson-irish-whiskey-bottle.md) - [Refreshingly Creamy Diner Milkshakes](https://www.trendhunter.com/trends/ultimint-milkshake.md) - [Green-Hued Springtime Cookies](https://www.trendhunter.com/trends/st-patricks-day-cookie.md) - [Springtime Stout-Flavored Burgers](https://www.trendhunter.com/trends/deluxe-irish-stout-burger.md)