# To-Go Chocolate Stands The Kit Kat Chocolatory Yatai Offers Chocolate Bundles as Late-Night Snacks By Laura McQuarrie | Published 2017-12-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-stand References: [en.rocketnews24](https://en.rocketnews24.com/2017/12/07/japanese-late-night-food-stand-serves-up-kit-kats-in-traditional-sushi-containers/) & [nestle.co.jp](https://www.nestle.co.jp/media/pressreleases/allpressreleases/20171205_kitkat) As well as being able to visit the brick-and-mortar [Kit Kat](https://www.trendhunter.com/trends/kit-kat-duo) Chocolatory, which has become a permanent fixture in Tokyo, Japan, consumers now have the option to visit a smaller chocolate stand in the city to pick up confections from the brand. The Kit Kat Chocolatory Yatai references traditional Japanese food stands called yatai and is decorated in a similar fashion. For a limited time, the stall is being set up in Tokyo’s Ginza district, offering late-night chocolate snacks that are conveniently packed into [takeaway boxes](https://www.trendhunter.com/trends/kitkat-minis). This packaging intentionally resembles to-go sushi containers and comes wrapped with a lucky red string. As such, chocolate lovers have the chance to pick up either a 'Sushi-ori Set' or a 'Thank-you Message Set' from the kiosk. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **To-go Chocolate Stands:** The trend of setting up small chocolate stands in urban areas to offer convenient late-night snacks is disrupting the traditional brick-and-mortar chocolate store model. - **Takeaway Packaging Innovation:** The innovative use of packaging that resembles to-go sushi containers, combined with unique decorative elements, is disrupting the traditional chocolate packaging industry. - **Limited-time Specialty Offerings:** The trend of offering limited-time specialty chocolate sets, such as the 'Sushi-ori Set' and 'Thank-you Message Set', creates a sense of exclusivity and drives customer engagement. ### Industries Being Reshaped - **Food Stand Industry:** The concept of chocolate stands influenced by traditional Japanese food stands presents a disruptive opportunity for the food stand industry to expand their offerings beyond traditional cuisines. - **Chocolate Retail Industry:** The introduction of smaller chocolate stands as alternative retail spaces challenges the traditional brick-and-mortar model, providing disruptive innovation opportunities for the chocolate retail industry. - **Packaging Industry:** The use of innovative packaging designs inspired by to-go sushi containers offers disruptive opportunities for the packaging industry to create unique and eye-catching designs for various products. ## Related on Trend Hunter - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Chocolate Wafer Pizza Pockets](https://www.trendhunter.com/trends/handy-melts-x-kitkat.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md)