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# Chocolate-Flavored Postage
These Chocolate Stamps from Belgium Will Get You Sending Letters Again

By Andrew Sztein | Published 2013-02-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-stamps
References: [bitrebels](http://www.bitrebels.com/lifestyle/snail-mail-chocolate-flavored-stamps) & [psfk](http://www.psfk.com/2013/02/belgian-chocolate-stamps.html)

Leave it to the chocolate maestros in Belgium to make snail mail relevant again with their introduction of chocolate stamps.

500,000 of the chocolate stamps are being produced in Belgium to go on sale in March. The sweet chocolate flavor is acheived by simply mixing a little bit of cocoa oil into the glue of the stamps. The true challenge was getting the stamps to live up to that unmistakable [authentic Belgian chocolate flavor](https://www.trendhunter.com/trends/chocolat-stella). Of course, they wouldn't be chocolate stamps without pictures of chocolate on the front. The strikingly sweet designs were put together by Kathleen Miller and Tony LeDuc.

I don't know about you, but the taste of conventional stamps is the only reason I've stopped sending conventional postage. Sure, you can say that social media, email, text messages and the other myriad communication methods have rendered the post obsolete, but for me, it just goes back to that awful stamp taste.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 48% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Chocolate-flavored Stamps:** Innovative stamps that are flavored like chocolate, providing a unique and enjoyable postage experience.

### Where This Applies

- **Postal Service:** The postal service industry can explore the opportunity of creating novelty products like chocolate-flavored stamps to generate interest and boost sales.
- **Confectionery:** The confectionery industry can leverage the popularity of chocolate-flavored stamps by creating similar novelty products that cater to different consumer preferences.

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