# Crispy Candy Spreads M&Ms Chocolate Spread with Crispy Pieces Combines is a Sweet New Toast Topper By Katherine Pendrill | Published 2018-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-spread-with-crispy-pieces References: [delish](http://www.delish.com/food-news/a57954/mandms-chocolate-spread/) & [dailymail](http://www.dailymail.co.uk/femail/food/article-5338893/Chocolate-fans-wild-new-crispy-M-Ms-spread.html) For those who love the texture of crunchy peanut butter, but also enjoy the sweet chocolate taste of [Nutella](https://www.trendhunter.com/trends/nutella-peanut), M&Ms Chocolate Spread with Crispy Pieces is the ultimate combination. M&Ms Chocolate Spread with Crispy Pieces is a [chocolate hazelnut-flavored spread](https://www.trendhunter.com/trends/nutella-plantbased) that is infused with tiny crispy candy balls. The result is an undoubtedly sweet chocolate taste paired with the satisfying crunch of M&Ms. The decadent spread is currently available from the UK supermarket [Asda](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot), with its release already drumming up a great deal of buzz among British shoppers. While Nutella long considered an appropriate breakfast condiment, M&Ms Chocolate Spread with Crispy Pieces could easily be enjoyed during the early morning hours or as a sweet mid-day snack. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet-savory Combination Products:** There is an opportunity to develop and offer more food products that combine sweet and savory flavors and textures. - **Candy-inspired Spreads:** There is an opportunity to introduce more spreads that incorporate candy or candy-like components into their ingredients. - **Indulgent Alternatives to Traditional Spreads:** There is an opportunity for companies to create and market spreads that provide consumers with an indulgent alternative to traditional spreads like peanut butter and jelly or jam. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can explore the creation of new spread products that incorporate candy or candy-like ingredients. - **Breakfast Food:** Breakfast food companies can expand their portfolio to include more sweet-savory combinations and indulgent spread products. - **Online Grocery Retail:** With the increasing popularity of unique food products, online grocery retailers can market and sell these innovative spreads to a wider audience. ## Related on Trend Hunter - [Chocolatey Peanut Butter Spreads](https://www.trendhunter.com/trends/peanut-butter-chocolate-spread.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Creamy Cereal-Flavored Spreads](https://www.trendhunter.com/trends/cinnamon-toast-crunch-creamy-cinnamon-spread.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Tahini-Based Snack Spreads](https://www.trendhunter.com/trends/messy-face-spread.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md)