# Whole-Plant Chocolate Snacks NOONS is Sweetened with Cacao Fruit, a Commonly Discarded Ingredient By Laura McQuarrie | Published 2020-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-snacks References: [prnewswire](https://www.prnewswire.com/news-releases/candid-launches-noons-first-to-us-market-with-whole-plant-chocolate-snack-301032284.html) & [eatcandid](http://www.eatcandid.com) Cacao fruit is commonly discarded as part of the conventional chocolate-making process but NOONS is introducing itself as a groundbreaking [whole-plant chocolate snack](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) that's naturally sweetened with this ingredient. The [lower-sugar chocolate product](https://www.trendhunter.com/trends/whims) from Candid is free from emulsifiers, unnatural sweeteners and added cane sugar, and features only tropical fruits and superfoods in its vegan, gluten-free, non-GMO and paleo-friendly formula. As well as helping to naturally sweeten the chocolate snacks, nutritious [cacao fruit](https://www.trendhunter.com/trends/superfruit-gummies) is packed with magnesium, B vitamins and antioxidants, plus it helps to minimize waste. Candid's NOONS is making its debut with four intriguing flavors: Pineapple & Coconut, Banana & Nibs, Golden Berry Turmeric & Mango, and Mango & Cinnamon. Image Credit: NOONS ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Whole-plant Snacks:** Exploring the use of the entire plant in food products creates opportunities for sustainable and nutritious alternatives. - **Cacao Fruit Utilization:** Finding innovative ways to utilize cacao fruit reduces waste and allows for the creation of unique and healthy food products. - **Lower-sugar Chocolate:** Developing chocolate products with natural sweeteners and reduced sugar content caters to the growing demand for healthier indulgences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore incorporating whole-plant ingredients and innovative sweeteners to create unique and sustainable snacks. - **Sustainable Agriculture:** Utilizing cacao fruit in food products presents an opportunity for the sustainable agriculture industry to reduce waste and promote the use of diverse plant components. - **Healthy Snacks:** The healthy snacks industry can leverage the trend of lower-sugar chocolate products to offer guilt-free indulgences that cater to health-conscious consumers. ## Related on Trend Hunter - [Coconut-Packed Plant-Based Chocolates](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Non-Glycemic Chocolate Bites](https://www.trendhunter.com/trends/nebula-snacks.md) - [Date-Sweetened Plant-Based Chocolates](https://www.trendhunter.com/trends/bon-appesweet.md) - [Nootropic-Infused Chocolates](https://www.trendhunter.com/trends/nootropic-infused-chocolates.md) - [Low-Sugar Vegan Chocolates](https://www.trendhunter.com/trends/low-sugar-vegan-chocolates.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md)