# Mini Toasted Treats The Chocolate Smores Cupcake Offers the Best of Both Desserts By Jaime Neely | Published 2011-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-smores-cupcake References: [glorioustreats.blogspot](http://glorioustreats.blogspot.com/2011/07/smores-cupcakes-recipe.html) & [glorioustreats.blogspot](http://glorioustreats.blogspot.com/) All recipes can be found at '[Glorious Treats](http://glorioustreats.blogspot.com/).' Treats to indulge in around the campfire are a necessity for any outdoor summer excursion and the Chocolate Smores Cupcake recipe offers a unique twist to the classic goodie. The Chocolate Smores Cupcake combines the irresistible flavor and texture of a chocolate cupcake, with the sweetness of marshmallows and the crunch of graham crackers. The actual cupcake itself is chocolate flavored, made with real [Hershey's](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey) Milk chocolate and topped with a marshmallow-flavored icing. Each cupcake is decorated with a piece of Hershey chocolate, a square of graham cracker and then blown with a kitchen torch to give it that toasted effect. The Chocolate Smores Cupcake recipe might just be my favorite [campfire hybrid treat](https://www.trendhunter.com/trends/carvel-2) yet! **Implications** - Businesses that offer original or unique modifications to products to which many consumers already appeal will fare well within today's industry. Individuals within this consumption-driven society are always on the lookout to indulge in products in fresh ways. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Creative Dessert Recipes:** Creating unique twists on classic desserts like the Chocolate Smores Cupcake presents opportunities for disruptive innovation in the food industry. - **Campfire-inspired Treats:** Developing new products that capture the nostalgic flavors and experiences of traditional campfire treats can disrupt the snack industry. - **Gourmet Cupcakes:** Exploring innovative flavors, textures, and presentations in cupcakes can create disruptive opportunities in the baking industry. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from incorporating creative dessert recipes like the Chocolate Smores Cupcake to cater to consumer demand for unique and indulgent treats. - **Snack:** The snack industry can capitalize on the demand for campfire-inspired treats by offering innovative and convenient versions of popular campfire snacks. - **Baking:** The baking industry can explore gourmet cupcakes with unique flavors and visually appealing presentations to attract customers seeking novel dessert experiences. ## Related on Trend Hunter - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Campfire Dessert Muffins](https://www.trendhunter.com/trends/hersheys-mini-muffins.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md)