# Gooey Campfire-Style Cookies McAlister's Deli is Selling a New Chocolate S'mores Cookie By Katherine Pendrill | Published 2023-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-smores-cookie References: [brandeating](https://www.brandeating.com/2023/01/mcalisters-bakes-new-smores-cookie.html)  The weather outside might be frightful, but a trip to [McAlister's Deli](https://www.trendhunter.com/trends/mcalisters-deli-limited-time-offerings) just got all the more delightful with the launch of the new chocolate S'mores Cookie. McAlister's new S'mores Cookie is a limited-time dessert that's big on chocolate flavor. The new cookie starts with a [chewy chocolate cookie dough](https://www.trendhunter.com/trends/brownie-cookies) base that's been studded with chocolate chip, marshmallows, and graham cracker pieces. The new chocolate S'mores Cookie joins McAlister's other tasty limited-time dessert offerings, including the Oreo Cheesecake. This decadent dessert consists of a creamy cheesecake layered with crunchy Orea cookies, Oreo cookie mouse, and a rich chocolate crust. Both the new S'mores Cookie and the Oreo Cheesecake are available now from participating McAlister's Deli locations for a limited time. Image Credit: McAlister's Deli ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 16% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-time Dessert Offerings:** Opportunity for restaurants to create buzz and excitement by rotating unique and creative limited-time dessert offerings. - **Campfire-inspired Desserts:** Opportunity for food companies to create and market campfire-inspired desserts that evoke feelings of nostalgia and comfort. - **Sweet and Salty Flavors:** Opportunity for food companies to experiment with combining sweet and salty flavors for a unique and satisfying taste experience. ### Who This Affects Most - **Restaurant Industry:** Restaurants can differentiate themselves and increase foot traffic by offering unique and delicious limited-time dessert offerings. - **Food Manufacturing Industry:** Food manufacturers can create and market campfire-inspired desserts to tap into a growing desire for comfort foods and nostalgic flavors. - **Snack Industry:** Snack companies can experiment with combining sweet and salty flavors to create new and exciting snack offerings that appeal to a wide range of consumers. ## Related on Trend Hunter - [Sandwich Cookie-Studded Cheesecakes](https://www.trendhunter.com/trends/new-oreo-cheesecake.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Campfire-Style Skillet Cookies](https://www.trendhunter.com/trends/smores-pizookie.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Campfire Cookie Sandwiches](https://www.trendhunter.com/trends/smores-cookie-bonbite-sandwich.md) - [S’mores-Style Ice Creams](https://www.trendhunter.com/trends/smores-mcflurry.md)