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# Human Pinatas
Hilarious Chocolate Skittles Ad

By Bianca | Published 2008-03-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-skittles
References: [candysnob](http://www.candysnob.com/archives/2008/03/chocolate_skittles_runs_very_f.php) & [skittles](http://www.skittles.com/products/index.jsp)

I'm sorry, **[Chocolate Skittles](http://www.skittles.com/products/index.jsp)**? Why not just buy Smarties right off the bat?

If you're initial thought was the same, maybe their new commercial can convince you. Serving up the [sweet new product](https://www.trendhunter.com/trends/kinder-bueno-campaign) with a side of humour, the [silly TV spot](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement) has the potential to encourage people to at least try the [new candy](https://www.trendhunter.com/trends/juicy-gummy).

Watch the clip to see a human pinata, yes, the hollow Mexican party toy filled with candies and involving a bat! Humor is subjective, but I found it hilarious!

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 48% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Advertising:** Opportunity for companies to create funny and memorable ads that can encourage customers to try new products.
- **Unconventional Marketing:** Opportunity for companies to think outside the box and utilize unconventional marketing strategies to grab customers' attention and increase product awareness.
- **Silly Branding:** Opportunity for companies to incorporate humor and silliness into their branding to create a lighthearted and memorable image.

### Where This Applies

- **Confectionery:** Opportunity for confectionery companies to increase sales and appeal to a younger demographic with humorous advertising and unconventional marketing.
- **Advertising:** Opportunity for advertising agencies to create humorous and unconventional campaigns that can make their clients stand out and increase brand awareness.
- **Entertainment:** Opportunity for entertainment companies to incorporate humor and silliness into their branding to create a playful and enjoyable image for audiences.

## Related on Trend Hunter

- [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md)
- [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md)
- [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md)
- [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md)
- [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)
- [Oversized Textural Candy Products](https://www.trendhunter.com/trends/skittles-giants-gooey.md)
- [Pickle-Shaped Chocolates](https://www.trendhunter.com/trends/pickle-milk-chocolate.md)
- [Miniaturized Multicolored Candy Products](https://www.trendhunter.com/trends/skittles-littles.md)
- [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md)
