# Hot Chocolate Shades Chocolate Skateboards Creates Limited 15th Anniversary Sunglasses By Brian G Randles | Published 2010-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-skateboards References: [hypebeast](http://hypebeast.com/2010/01/chocolate-skateboards-super-15th-anniversary-sunglasses/) & [retrosuperfuture](http://retrosuperfuture.com/super/) Chocolate Skateboards is celebrating its 15th year of existence. One of their special projects for this occasion is the creation of these [new sweet sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection) with help from SUPER. Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced. Check out more on the Chocolate Skateboards sunglasses by following the links below. **Implications** - Limited edition designs like these [skateboard shades](https://www.trendhunter.com/trends/old-skool-36-souvenir) are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Products:** Businesses can create hype and anticipation by offering limited edition products like the Chocolate Skateboards sunglasses. - **Collaborative Products:** Collaborating with other well-known brands, like SUPER in this case, can create unique and desirable products for customers. - **High-end Accessories:** Creating luxury accessories like Carl Zeiss lenses can add value and appeal to a product, even in a market like skateboarding where high-end products are not as common. ### Industries Being Reshaped - **Fashion:** The limited edition sunglasses created by Chocolate Skateboards and SUPER demonstrate a potential opportunity in the fashion industry for creating unique and highly sought-after products. - **Skateboarding:** This collaboration between Chocolate Skateboards and SUPER offers a potential innovation opportunity within the skateboarding industry for creating high-end and limited edition accessories. - **Eyewear:** Luxury brands and designers may find opportunities to create high-end eyewear products with unique features like Carl Zeiss lenses, expanding the market beyond traditional prescription glasses and sunglasses. ## Related on Trend Hunter - [Cereal-Inspired Sunglasses](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md)