# Macabre Chocolate Shops Diablo is Celebrating Its New Series with a "Goremet" Chocolate Shop By Laura McQuarrie | Published 2023-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-shops References: [famouscampaigns](https://www.famouscampaigns.com/2023/06/goremet-chocolate-shop-opens-in-london/?utm_source=rss&utm_medium=rss&utm_campaign=goremet-chocolate-shop-opens-in-london)  Traditionally associated with delicacy and beauty, chocolate takes a dark twist at a new 18+ horror-themed chocolate [shop](https://www.trendhunter.com/trends/shop-other-jeffs) in Central London. This "goremet" chocolate shop was created to mark the launch of the fourth installment of the [Diablo](https://www.trendhunter.com/trends/coco-diablo-iv-drinks) series and it reaches just the right target audience with life-sized human skills, femur bones, demon hearts and more. The name of the shop, the Lilith & Co emporium, pays tribute to the seductress demon in the game and it invites adults into an unforgettable experience of chocolate. This artful shop serves up a fusion of Diablo-inspired art collections and chocolatier work, playfully subverting consumers' usual notions of chocolate by infusing the confectionery world with a spine-chilling allure. 100% of sales benefit gaming charity SpecialEffect, which works with developers to create accessible gaming devices. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 18% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Macabre Chocolate Shops:** A trend of horror-themed chocolate shops creates an opportunity for chocolatiers to create unique experiences for their customers. - **Goremet Food:** The emergence of goremet food fuses culinary arts with horror, providing an opportunity for food entrepreneurs to capitalize on unique and provocative food experiences. - **Artful Horror Experience:** An emerging trend of artful horror experiences brings together the worlds of art and horror, opening up opportunities for artists and event organizers to create unique experiences for audiences. ### Industries Being Reshaped - **Chocolate Industry:** Incorporating horror themes into chocolate products presents an opportunity for chocolatiers to appeal to a new market of horror enthusiasts. - **Food and Beverage Industry:** Goremet food represents a new genre in food and beverage, offering an opportunity for restaurants to provide unique dining experiences. - **Art and Entertainment Industry:** The emergence of artful horror experiences creates opportunities for artists and event organizers to collaborate and create memorable experiences for audiences. ## Related on Trend Hunter - [Video Game-Themed Drinks](https://www.trendhunter.com/trends/coco-diablo-iv-drinks.md) - [Meat-Inspired Vegan Milkshakes](https://www.trendhunter.com/trends/demon-meat.md) - [Gourmet Halloween-Themed Chocolates](https://www.trendhunter.com/trends/gourmet-halloweenthemed-chocolates.md) - [Video Game-Inspired Frozen Treats](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Spooky Specialty Chocolate Products](https://www.trendhunter.com/trends/delysia-chocolatier.md) - [Collectible-Inspired Chocolate Creations](https://www.trendhunter.com/trends/godiva-x-pop-mart-labubu.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)