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# Collaborative Chocolate Beers
Yuengling Hershey's Chocolate Porter Unites Beer & Chocolate

By Laura McQuarrie | Published 2019-10-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-porter
References: [prnewswire](https://www.prnewswire.com/news-releases/first-ever-yuengling-hersheys-chocolate-porter-to-launch-300928752.html) & [yuengling](https://www.yuengling.com/)

For the first time ever, Yuengling collaborated with Hershey's to create Yuengling Hershey's Chocolate Porter, which has the potential to delight those who love beer and chocolate alike. The limited-edition brew is only being introduced on draft only in select markets and invites consumers to enjoy a special treat for occasions like Halloween, Valentine's Day and plenty of life's special moments in between the holidays.

With Yuengling Hershey's Chocolate Porter, fans will be able to discover a fresh new take on [Yuengling's classic Dark Brewed Porter recipe](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio), which is almost 200 years old now. The limited-edition beer boasts notes of caramel, chocolate and dark roasted malts, making it a perfect companion for everything from a variety of different meats to various cheeses and sweet desserts.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 20% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Chocolate Beer Collaboration:** Opportunity for breweries and confectionaries to collaborate and create unique and innovative chocolate-flavored beers.
- **Limited-edition Brews:** Growth in the market for limited-edition beers opens up opportunities for breweries to create seasonal and exclusive offerings that cater to specific occasions.
- **Flavor Experimentation:** Increasing demand for unique beer flavors encourages breweries to experiment with unconventional ingredients like chocolate to create new taste experiences.

### Sectors Adopting This

- **Craft Beer:** Craft breweries have the chance to capitalize on the growing consumer interest in unique and flavored beers.
- **Confectionery:** Confectionery companies can explore partnerships with breweries to develop chocolate-infused products like collaborative beer offerings.
- **Events and Festivals:** Opportunity for event organizers to create beer and chocolate themed festivals that celebrate the fusion of these two indulgent treats.

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