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# Chocolate Lover Pizzas
Domino's India is Now Serving Chocolate Pizzas Topped with Sweets

By Laura McQuarrie | Published 2016-12-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-pizzas
References: [brandeating](http://www.brandeating.com/2016/12/dominos-india-unveils-new-choco-pizza.html) & [dominos.co.in](http://www.dominos.co.in/)

As an alternative to creating a pizza for cheese lovers, [Domino's India](https://www.trendhunter.com/trends/blueberry-fold) is now making decadent [chocolate pizzas](https://www.trendhunter.com/trends/handy-melts-sweet-and-sour-strawberry) for those with a sweet tooth.

Dubbed the 'Choco Pizza,' the creation is the first-ever dessert pizza for India from the chain. In the same way that a variety of vegetables are offered as toppings, the Choco Pizza is drizzled with fudge sauce and decorated with Choco-brownie, Choco Cookie, Cheesecake and Coconut Nougatine pieces.

According to the chain, the new menu item from Domino's India specifically targets "discerning foodie customers." This dessert pizza is being introduced alongside a new Cheese Burst pizza, which features a crust stuffed with four different types of cheese. As such, both new menu items are being introduced with a tagline that emphasizes that they are: "Made for foodies. Made by foodies."

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 10% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Choco Pizza Craze:** The rise of chocolate-based pizza alternatives inspires innovation opportunities for chocolatiers and dessert parlors to experiment with new desserts.
- **Personalized Pizza:** The trend of personalized pizza opens up opportunities for artisanal pizza shops to create unique desserts with various toppings for their customers.
- **Dessert-ifying Fast Food:** Major fast-food chains can introduce new dessert items into their menus to cater to the growing demand for sweet treats around the world.

### Industries Being Reshaped

- **Chocolate:** The chocolate industry can take inspiration to create new products such as chocolate pizzas or offer a range of toppings that add variety and novelty to their chocolate treats.
- **Pizza:** Artisanal pizza shops and fast-food chains can incorporate chocolate-based toppings to offer new dessert items along with their existing savory pizza menu.
- **Dessert Parlors:** The growing demand for dessert innovation could inspire dessert parlors to add chocolate pizza to their menus or add new toppings and dips to enhance the experience of classic desserts.

## Related on Trend Hunter

- [Freshly-Based Dessert Pizzas](https://www.trendhunter.com/trends/pizza-pizza-dessert-pizza.md)
- [Chocolate-Stuffed Pizza Crusts](https://www.trendhunter.com/trends/chocolate-chip-pizzert.md)
- [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md)
- [Sweet Nutella-Topped Pizzas](https://www.trendhunter.com/trends/dessert-pizza1.md)
- [Sweet Pizza Crust Sandwiches](https://www.trendhunter.com/trends/blueberry-fold.md)
- [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md)
- [Cheesy Indian Chicken Debuts](https://www.trendhunter.com/trends/dominos-pizza-3.md)
- [Crumbled Cookie Dessert Pizzas](https://www.trendhunter.com/trends/oreo-brownie-pizza.md)
- [Globally Inspired Cheese Pizzas](https://www.trendhunter.com/trends/world-cheese-pizza.md)
