# Branded Nutty Chocolate Shakes The New SONIC Chocolate Peanut Butter Shake is Made with REESE'S By Michael Hemsworth | Published 2026-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-peanut-butter-shake References: [qsrmagazine](https://www.qsrmagazine.com/news/sonic-launches-new-chocolate-peanut-butter-shake-made-with-reeses/) & [sonicdrivein](https://www.sonicdrivein.com)  The new SONIC Chocolate Peanut Butter Shake has been debuted by the [QSR](https://www.trendhunter.com/trends/pistachio-shake) brand as a sweet, indulgent option for customers to try out for a limited time. The shake features the brand's chocolate and peanut butter soft serve that's blended together before being hand-mixed with [REESE](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake)'S Peanut Butter Cups for a touch of familiar sweetness. The shake comes topped with whipped topping and a cherry, just like the brand's other options, and will make its formal debut starting February 2, 2026 but will only be on offer for a short period. The new SONIC Chocolate Peanut Butter Shake is arriving alongside a special promotion for National Tater Tot Day (February 2) that will offer customers a free order of Tots with any in-app purchase. Image Credit: SONIC ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 43% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-time Offerings:** Limited-time food and beverage offerings generate consumer excitement and urgency, paving the way for increased customer engagement and sales during promotional periods. - **Co-branding Collaborations:** Co-branded products enable companies to leverage each other's brand equity, creating unique market offerings that attract a wider audience. - **Flavor Innovation in QSR:** Introducing inventive flavor combinations in fast-food menus can differentiate brands in a crowded market while appealing to adventurous consumers. ### Who This Affects Most - **Quick Service Restaurants (QSR):** Quick service restaurants are innovating with exclusive product releases and collaborations to stay competitive and draw in loyal customers. - **Confectionery Manufacturing:** Confectionery companies partner with food chains to feature their products, expanding visibility and introducing treats to new consumer bases. - **Mobile App-based Promotions:** The integration of app-based promotions for in-store rewards drives digital engagement and enhances customer loyalty through personalized deals. ## Related on Trend Hunter - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Indulgent Wintertime Smash Burgers](https://www.trendhunter.com/trends/pretzel-bacon-smasher.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Handcrafted Chocolate-Packed Shakes](https://www.trendhunter.com/trends/milkshake-factory.md)