# Nutrition-Focused Snack Bars The New Fulfil Chocolate Peanut Butter Bar is Tasty and Satisfying By Michael Hemsworth | Published 2019-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-peanut-butter-bar References: [conveniencestore](https://www.conveniencestore.co.uk/products/fulfil-promotes-new-protein-bar-alongside-ad-campaign-/593034.article) & [fulfilnutrition](https://fulfilnutrition.com) The Fulfil Chocolate Peanut Butter Bar is the latest option from the brand that will offer a different flavor to enjoy the classic flavor profile in a health-focused way. Containing [15 grams of protein per serving](https://www.trendhunter.com/trends/rxbar-high-protein), the bars are fortified with nine vitamins and contain [less than two grams of sugar](https://www.trendhunter.com/trends/trek-high-protein-bars) to make them a healthier, satisfying way to indulge ones sweet tooth. The Fulfil Chocolate Peanut Butter Bar has been announced alongside the new "Life's Wonderfuel" campaign that's targeted at consumers aged 18-34. UK Managing Director for Fulfil Nutrition Dave Pogson spoke about the campaign saying, "Our new above-the-line campaign is a significant step in our UK strategy to bring the bar to a new audience of ‘Fulfilers’ who have a thirst for life. Our new creative campaign celebrates the shared values that exist between our audience and the brand. Packed with protein and vitamins and low in sugar, the high-impact integrated campaign introduces the brand belief that life is worth living to the full.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Health-focused Snack Bars:** The trend of snack bars fortified with vitamins and low in sugar presents an opportunity for companies looking to capitalize on health-conscious consumers. - **Protein Packed Snacks:** The trend of snack bars with high protein content presents an opportunity for companies looking to offer convenient and satisfying snacks to people on-the-go. - **Targeting Young Adults in Advertising:** The trend of companies targeting young adults with clever advertising campaigns presents an opportunity for businesses looking to expand their customer base in this demographic. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on these trends by producing and marketing new healthy snack bars. - **Fitness and Wellness:** The fitness and wellness industry can capitalize on these trends by incorporating these snack bars into gym or nutrition plans. - **Advertising and Marketing:** The advertising and marketing industry can capitalize on the trend of targeting young adults by creating fresh and engaging campaigns. ## Related on Trend Hunter - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Chocolatey Protein Snacks](https://www.trendhunter.com/trends/fulfils-protein-snacks.md) - [Flavor-Driven Protein Bars](https://www.trendhunter.com/trends/ufit-loaded.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Vitamin-Enriched Protein Bars](https://www.trendhunter.com/trends/vitl-protein-bars.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md)