# Augmented Chocolate Wrappers Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR By Laura McQuarrie | Published 2014-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-packaging-wrapper References: [blog.esko](http://blog.esko.com/packaging-design/interactive-packaging/augmented-reality-chocolate-packaging-love/) & [lacta.ourwork.gr](http://lacta.ourwork.gr/mobile/v2/en/) With the aid of the Lacta mobile app, you're able to turn a plain Lacta [chocolate packaging wrapper](https://www.trendhunter.com/trends/unstealable-chocolate) into a personal, secret message. Rather than writing a nice message on the candy bar wrapper with an actual marker, downloading this app lets you include a secret message that can be only viewed through a mobile device. Using [augmented reality](https://www.trendhunter.com/trends/alpro-and-appetite-creative), the app brings messages to life, making it look as though a chocolate bar is bursting with hearts. In place of the Lacta logo on the wrapper, the user's message also shows up on the screen of the phone, which is a pretty sweet way to secretly show someone that you care on a birthday, holiday or no particular occasion at all. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 12% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Packaging:** Opportunity to transform product packaging into interactive experiences through augmented reality technology. - **Personalized Messaging:** Potential for incorporating personalized messages that can only be viewed through a mobile app, adding a unique touch to products. - **Digital Engagement:** Increasing demand for digital engagement tools that enhance the consumer experience and create memorable interactions. ### Where This Applies - **Food Packaging:** Disruptive innovation opportunities in the food packaging industry by leveraging augmented reality for interactive and personalized packaging. - **Mobile Applications:** Growing market for mobile apps that enable consumers to unlock hidden content and experiences through augmented reality. - **Gift and Seasonal Products:** Innovative applications of augmented reality in gift and seasonal products industry, allowing for unique and memorable gifting experiences. ## Related on Trend Hunter - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md) - [AR-Enabled Advent Calendars](https://www.trendhunter.com/trends/lindt-teddy-augmented-reality-advent-calendar.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md) - [AR-Enabled Product Packages](https://www.trendhunter.com/trends/wana-brands.md)