# Color-Coordinated Chocolate Packaging Peyton and Byrne Chocolate Bars Feature Artisanal Flavors By Michael Hemsworth | Published 2016-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-pack References: [packageinspiration](http://www.packageinspiration.com/peyton-and-byrne-chocolate-bars.html/) & [anthonyearp](http://www.anthonyearp.com/) Putting a distinct focus on color to communicate with prospective consumers, the Peyton and Byrne chocolate packaging is as delicious as the contents. Utilizing a number of [playful colors](https://www.trendhunter.com/trends/cooper-street-snacks) including pink, orange, brown, yellow, black and white to convey flavor, the packaging focuses on less branding to make a bigger impact. The flavors include English Rose and Dark Chocolate, Marmalade Dark Chocolate, Milk Chocolate, Salted Toffee Dark Chocolate, Dark Chocolate and Roasted Coconut & Milk Chocolate. Many consumers are growing to favor [artisanal products](https://www.trendhunter.com/trends/gnaw-chocolate-bars) of all kinds, which is being acknowledged by brands with [simple, artistic packaging designs](https://www.trendhunter.com/trends/coxco-chocolate-bars). The Peyton and Byrne chocolate bars are a clear example of how this focus on simplicity can make a big impact. The Peyton and Byrne chocolate packaging is the design work of Anthony Earp and helps to bring a certain level of prestige to a corner store staple. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Packaging Design:** The focus on simple, artistic packaging designs is a trend that appeals to consumers who favor artisanal products, presenting an opportunity for brands to differentiate themselves. - **Color-driven Communication:** Using colorful packaging to convey flavor is a trend that captures the attention of consumers and can create a memorable brand experience, offering an opportunity for brands to enhance their messaging. - **Minimalist Branding:** The move towards less branding and simpler packaging designs is a trend that allows brands to make a bigger impact and stand out in a cluttered market, providing an opportunity for unique visual identities. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on the trend for artisanal packaging designs and color-driven communication to create visually appealing and enticing products. - **Food and Beverage Retail:** Retailers in the food and beverage industry can adopt minimalist branding strategies to enhance their packaging designs and create a more memorable shopping experience for customers. - **Graphic Design:** The graphic design industry can tap into the trend for simple, artistic packaging designs by offering creative services that help brands create visually impactful packaging. ## Related on Trend Hunter - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Colombian Chocolate Packaging](https://www.trendhunter.com/trends/cox-and-co.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md)