# Decadent RTD Espresso Martinis BrewDog's Chocolate Orange Espresso Martini is Canned By Laura McQuarrie | Published 2024-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-orange-espresso-martini References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/09/brewdog-debuts-chocolate-orange-espresso-martini/) & [brewdog](https://brewdog.com/products/wonderland-chocolate-orange-espresso-martini)  BrewDog’s Wonderland Cocktails range debuted in fall 2023 and one year later, the brand is expanding the lineup with a ready-to-drink Chocolate Orange Espresso Martini in a can. “After trialing a few variants, chocolate orange resonated with us. Not only does it taste sublime, but it’s a recognized and loved flavor combination," said Steven Kearsley, managing director of [BrewDog Distilling Co.](https://www.trendhunter.com/trends/wonderland-canned-cocktails) "As soon as we tried the liquid, it felt like the natural new launch, just in time for the festive period. At 14% [ABV], it’s one of our [signature shake-and-serve cocktails](https://www.trendhunter.com/trends/premium-full-strength-cocktails).” This rich and decadent espresso martini in a can is prepared with the company's Abstrakt vodka, Arabica coffee and an orange-flavored liqueur. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 18% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **RTD Craft Cocktails:** The surge in canned, ready-to-drink craft cocktails presents new avenues for developing unique and convenient alcoholic beverages. - **Flavored Spirits Infusion:** The popular blend of flavors such as chocolate and orange offers potential for crafting distinct, flavored spirit products that appeal to a broad audience. - **Holiday-themed Beverages:** Introducing festive-themed alcoholic drinks capitalizes on seasonal consumer preferences, driving sales during key celebratory periods. ### Where This Applies - **Alcoholic Beverages:** Innovation within the canned cocktails sector disrupts traditional beverage formats with convenience and flavor diversity. - **Specialty Coffee:** Combining high-quality Arabica coffee with spirits opens opportunities for cross-industry products targeting both coffee and cocktail enthusiasts. - **Packaging Technology:** Developments in canning technology facilitate the preservation and portability of complex cocktails, transforming market dynamics. ## Related on Trend Hunter - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md) - [Canned Cocoa Coffee Cocktails](https://www.trendhunter.com/trends/cutwater-chocolate-espresso-martini.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/canned-espresso-martini.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-in-a-can.md) - [Canned Holiday Espresso Martinis](https://www.trendhunter.com/trends/loverboy.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-canned-cocktails.md) - [Sweet Shop-Inspired Cocktails](https://www.trendhunter.com/trends/brewdog-canned-cocktails.md) - [Branded Coffee Canned Martinis](https://www.trendhunter.com/trends/grind-espresso-martini.md)