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# Caramel Oatmeal Ice Creams
The Haagen-Dazs Gourmet Ice Cream Features Chocolate Oat Clusters

By M | Published 2015-09-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-oat
References: [brandeating](http://www.brandeating.com/2015/09/review-haagen-dazs-chocolate-caramelized-oat-ice-cream.html) & [haagendazs.us](http://www.haagendazs.us/)

Haagen-Dazs' newest gourmet ice cream flavor features swirls of caramel and chocolate oat clusters to create a tantalizing salty and sweet frozen treat. The new flavor is part of the ice cream brands [Artisan](https://www.trendhunter.com/trends/artisan-crisps) line that features dessert flavors themed after smaller eateries across the world.

The Chocolate Caramelized Oat Haagen-Dazs flavor was made in conjunction with San Francisco bakery Clairesquares. The ice cream features a rich [caramel flavoring](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel) topped with chunks of oats throughout. The oat clusters are glazed in chocolate to add a decadent crunchy taste to the smooth texture of the ice cream. Often oats are used in baked goods and the transition of the grain into a dessert-themed ice cream seems like a natural progression. The addition adds savory and sweet aromas to the frozen custard.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 43% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Gourmet Ice Cream Flavors:** There is an opportunity to create innovative gourmet ice cream flavors that combine unique ingredients to create a tantalizing taste experience.
- **Dessert-themed Ice Cream:** Developing ice cream flavors inspired by popular desserts allows for a fusion of flavors and textures that can attract a wider consumer base.
- **Collaboration with Bakeries:** Partnering with bakeries to create ice cream flavors introduces new and creative dessert-inspired combinations that can appeal to a variety of taste preferences.

### Where This Applies

- **Ice Cream Manufacturing:** Ice cream manufacturers can explore the creation of unique flavors and textures by incorporating unconventional ingredients and partnering with bakeries.
- **Bakery:** Bakeries can collaborate with ice cream brands to expand their product offerings and create exciting dessert-inspired ice cream flavors.
- **Frozen Dessert Retailers:** Frozen dessert retailers can capitalize on the demand for unique, gourmet ice cream flavors by partnering with ice cream manufacturers and highlighting dessert-themed options.

## Related on Trend Hunter

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- [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md)
- [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md)
- [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md)
- [Artisan-Style Pistachio Ice Creams](https://www.trendhunter.com/trends/hagendazs-pistachio-ice-cream.md)
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