# Branded Chocolate Museums Tokyo's Kit Kat Museum Explores Confections from 1973 to Present By Laura McQuarrie | Published 2016-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-museum References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/19/huge-range-of-japanese-kit-kat-flavours-available-at-new-pop-up-museum-in-tokyo-for-limited-time/) & [nestle.jp](https://nestle.jp/entertain/cafe/harajuku/) Alongside the Kit Kat Chocolatory Store and the new 'Below Freezing Chocolatory' that are both stationed in Japan, Kit Kat launched a pop-up chocolate museum. The 'Kit Kat Museum' in Tokyo, Japan offers an exploration of the brand's chocolate treats from 1973 to present-day, including special collaborations and 18 rare flavors. At this hybrid museum-shop, chocolate lovers are able to purchase a variety of the [chocolate wafers](https://www.trendhunter.com/trends/handy-melts-x-kitkat) for enjoyment on the spot or as a takeaway treat. The entire pop-up supports the release of the all-new 'Everyday Luxury Kit Kat' flavor, which is one of the first nationwide releases from the company in a number of years. [IKEA](https://www.trendhunter.com/trends/2024-ikea-japan-matcha-fair), HMV and [Volkswagen](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand) are a few of the other big-name companies that have opened branded museums around the world. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Branded Museums:** Establishing branded museums could be an innovative way to showcase the history and evolution of a brand, while promoting new products. - **Experiential Marketing:** More businesses are exploring experiential marketing to create memorable experiences for customers that leave lasting impressions. - **Limited-time Pop-ups:** Pop-up museums or exhibits can create a sense of urgency among customers, driving foot traffic and boosting sales. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can utilize branded museums to showcase their products and history, while offering unique tasting experiences. - **Retail:** Retail companies can create unique brand experiences and generate buzz around new products by opening branded museums or pop-up exhibits. - **Automotive:** Automotive companies can highlight their brand history and showcase their latest models through branded museums and exhibits. ## Related on Trend Hunter - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Chocolate Honoring Museums](https://www.trendhunter.com/trends/the-chocolate-story.md) - [Branded Race Car Chocolates](https://www.trendhunter.com/trends/kitkat-f1-chocolate-car.md) - [Collaborative Bear-Themed Valentine's Gifts](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Chocolate Wafer Pizza Pockets](https://www.trendhunter.com/trends/handy-melts-x-kitkat.md)