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# Mint-Coated Cereal Snacks
The Chex Mix Mint Chocolate Muddy Buddies are a Crispy Cereal Snack

By Laura McQuarrie | Published 2017-12-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-muddy-buddies
References: [csnews](https://csnews.com/chocolate-mint-muddy-buddies)

There are countless recipes online that help consumers make their own Chocolate Muddy Buddies or Puppy Chow from cereal, but General Mills is now producing a pre-made version of this snack.

General Mills' Chex Mix Mint Chocolate Muddy Buddies are made with corn Chex pieces that have been coated in [mint chocolate](https://www.trendhunter.com/trends/peppermint-cocoa-grahams) for a "powdery smooth finish."

While cereal is typically first and foremost thought of as a food to be consumed first thing in the morning, many consumers have concocted their own DIY recipes for on-the-go snacking throughout the day. However, the new Chex Mix Mint Chocolate Muddy Buddies require no measuring, mixing, melting or cleanup, promising to simplify the lives of consumers who are looking for a quick, easy and sweet [cereal-based snack](https://www.trendhunter.com/trends/caramel-corn-chex).

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 17% | Activity: 4% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Pre-made Cereal Snacks:** Disruptive innovation opportunity: Develop a line of pre-made cereal snacks with unique flavors and textures to cater to on-the-go consumers.
- **DIY Snack Alternatives:** Disruptive innovation opportunity: Create easy-to-follow recipes and kits for consumers to make their own DIY cereal-based snacks with different flavor combinations.
- **Convenient On-the-go Cereal:** Disruptive innovation opportunity: Produce single-serving packs of cereal bites in various flavors to provide a convenient and portable breakfast or snack option for busy individuals.

### Who This Affects Most

- **Food Packaging:** Disruptive innovation opportunity: Design eco-friendly and convenient packaging solutions for pre-made cereal snacks that maintain freshness and are easy to grab and go.
- **Online Recipe Platforms:** Disruptive innovation opportunity: Develop an online platform that offers a wide range of cereal-based snack recipes along with step-by-step instructions and ingredient delivery to consumers' doorsteps.
- **Cereal Manufacturing:** Disruptive innovation opportunity: Experiment with new flavors, textures, and coatings for cereal bites to create unique and enticing cereal snacks that cater to modern consumer tastes.

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