# Candy Inspired Protein Powders Chocolate M&M’s Hi Protein Whey Powder Has an Indulgent Flavor By Michael Hemsworth | Published 2021-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-mms-hi-protein-whey-powder References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/mars-expands-whey-protein-range-with-mms-variant-13-07-2021/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com) Avid candy and chocolate fans are likely to rejoice at the news of the [Chocolate M&M’s](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis) Hi Protein whey powder that will offer them a lifestyle-focused way to enjoy the flavor of the namesake treat. The product contains 21-grams of protein per serving and features an indulgent flavor that mimics the M&M candies to make it applicable for consumers who might not like the taste of traditional offerings on the market. The supplement contains 141-calories per serving and comes in 875-gram pouches for £19.99 in the UK. General Manager at [Mars Chocolate Drinks & Treats](https://www.trendhunter.com/trends/snickers-hi-protein-crisp) Michelle Frost spoke on the inspiration behind the new Chocolate M&M’s Hi Protein whey powder saying, "The launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars last year were one of our most successful launches to date within our protein product portfolio, and we recognise there is a huge appeal for the M&M’s brand within this market.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Candy-inspired Protein Products:** The growing demand for fun, indulgent protein powders that mimic the flavours of beloved candies and chocolates presents an opportunity for innovators in the protein supplement industry. - **Lifestyle-focused Supplements:** As more consumers prioritize health and wellness, there is an opportunity for companies to develop and market protein supplements that cater to specific lifestyles and dietary needs. - **Creative Flavor Innovation:** With the success of products like the Chocolate M&M's Hi Protein whey powder, there is a space for supplement companies to explore playful and unexpected flavor combinations to appeal to a broader audience. ### Where This Applies - **Protein Supplement:** The protein supplement industry can leverage the popularity of candy-inspired products to create new, innovative offerings for health-conscious consumers. - **Food & Beverage:** Food and beverage companies can develop products that cater to consumers seeking healthier versions of indulgent treats, such as candy-inspired protein powders that offer a familiar flavor profile without the excess calories. - **Fitness & Wellness:** As more consumers prioritize fitness and wellness, there is an opportunity for personal trainers, nutritionists, and wellness coaches to incorporate unique supplements such as candy-inspired protein powders into their clients' diets, further customizing their approach. ## Related on Trend Hunter - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Candy Bar Protein Powders](https://www.trendhunter.com/trends/c4-whey-protein.md) - [Branded Chocolate Protein Powders](https://www.trendhunter.com/trends/c4-whey-protein-powder.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md) - [Easter-Themed Protein Powders](https://www.trendhunter.com/trends/bodytech-peeps-whey-protein-isolate.md) - [Lollipop-Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-strawberry-chupa-chupa.md) - [Protein-Infused Chocolates](https://www.trendhunter.com/trends/protein-infused-chocolate.md)