# Protein-Rich Candy Bar Milks These Chocolate Milks Feature the Flavor of Classic Candies By Michael Hemsworth | Published 2024-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-milks References: [progressivegrocer](https://progressivegrocer.com/snickers-twix-and-milky-way-chocolate-milks) & [mars](https://www.mars.com/)  These new Chocolate Milks have been created in collaboration between [Mars Wrigley and Fire Brands](https://www.trendhunter.com/trends/mms-brownie-milk) as a series of refreshments that will provide the signature flavor of several different kinds of candy bars. The product features a reduced fat milk recipe that comes in three flavors including Twix, Snickers and Milky Way to give them each a chocolate bar-inspired taste. The milks also feature 15-grams of protein in each serving to make them a functional nutrition refreshment that will satisfy cravings for a sweet treat, but offer a satiating experience at the same time. The new Chocolate Milks from Mars Wrigley and Fire Brands come in 14-ounce HDPE bottles that are 100% recyclable, and are priced at $2.99 each. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 75% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Indulgence:** Protein-infused indulgent treats merge nutrition with cravings, appealing to health-conscious consumers seeking both satisfaction and benefits. - **Flavor Fusion Products:** Innovative blends of classic candy flavors in diverse formats create new taste experiences that attract adventurous eaters. - **Sustainable Packaging Solutions:** Recyclable packaging used in food and beverage products addresses environmental concerns while enhancing brand appeal. ### Industries Being Reshaped - **Nutritional Beverage Industry:** Beverages enhanced with protein content cater to consumers demanding more out of their drinks beyond basic hydration. - **Confectionery Manufacturing:** Traditional candy manufacturers are exploring new product formats to extend their market presence and inject excitement into familiar brands. - **Sustainable Packaging Manufacturing:** The demand for fully recyclable packaging solutions drives innovation and investment in eco-friendly materials and technologies. ## Related on Trend Hunter - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Canned Candy Bar-Flavored Milks](https://www.trendhunter.com/trends/milky-way-milk.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Collaborative Malt Chocolates](https://www.trendhunter.com/trends/milkybar-and-milo.md) - [Canned Candy-Flavored Milk Drinks](https://www.trendhunter.com/trends/canned-milk-drinks.md) - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md)