# Classically Flavored Holiday Chocolates Terry’s Chocolate Milk Ball Breaks into 20 Segments By Michael Hemsworth | Published 2024-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-milk-ball References: [foodbev](https://www.foodbev.com/news/terry-s-expands-offering-with-ballsy-npd-chocolate-milk-ball) & [carambarco](https://carambarco.com/en/marques/terrys/)  [Terry’s](https://www.trendhunter.com/trends/terrys-chocolate-caramel-ball) Chocolate Milk [Ball](https://www.trendhunter.com/trends/haus-of-dog-trooper) from Carambar's has been launched by the brand as a new product for the 2024 holiday season to provide consumers with a classic option to try out this year. The product features the signature format of the classic [Terry's Chocolate](https://www.trendhunter.com/trends/terrys-chocolate-mint-toothpaste) Orange with its sphere-shaped profile and 20-segment serving size, but prioritizes the flavor of milk chocolate. This is intended to help the brand tap into the plain chocolate segment that makes up approximately 40% of the market to bring new customers to the brand the holiday season. Senior Marketing Manager Lorène Decam commented on the new Terry’s Chocolate Milk Ball saying, "Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 17% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Segmented Chocolate Products:** Breaking traditional chocolate into easily shareable segments increases consumer engagement and offers a unique eating experience. - **Classic Flavors with Modern Twists:** Incorporating nostalgic flavors into contemporary products appeals to both long-time fans and new customers. - **Holiday-themed Confectionery:** Seasonal products gain heightened attention during holidays, enhancing consumer demand and brand loyalty. ### Sectors Adopting This - **Confectionery:** Innovative chocolate designs and flavors can significantly drive growth in the competitive sweets market. - **Seasonal Goods:** Capitalizing on holiday seasons with specialized products can increase market penetration and consumer excitement. - **Food & Beverage Packaging:** Creative and functional packaging, like segmented shapes, can differentiate products in a crowded retail space. ## Related on Trend Hunter - [Caramel-Flavored Christmas Chocolates](https://www.trendhunter.com/trends/terrys-chocolate-caramel-ball.md) - [Marbled Citrus Easter Chocolates](https://www.trendhunter.com/trends/terrys-chocolate-easter.md) - [Citrusy Chocolate Beverage Bombs](https://www.trendhunter.com/trends/terrys-chocolate-orange-bombe.md) - [Minty Festive Chocolate Products](https://www.trendhunter.com/trends/terrys-chocolate-mint.md) - [Citrusy Chocolate Ice Creams](https://www.trendhunter.com/trends/terrys-chocolate-orange-ice-cream.md) - [Novel Chocolate Orange Eggs](https://www.trendhunter.com/trends/orange-cream-filled-egg.md) - [Smashing Chocolate Baubles](https://www.trendhunter.com/trends/cadbury-dairy-milk-smash-bauble.md) - [Chocolate Orange-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-x-terrys-chocolate-orange.md) - [High-End Mainstream Truffle Treats](https://www.trendhunter.com/trends/toblerone-truffles.md)