# Edible Chocolate LEGO Akihiro Mizuuchi Designs Delicious Building Blocks for All Ages By Meghan Young | Published 2014-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-lego References: [thisiscolossal](http://www.thisiscolossal.com/2014/08/functional-chocolate-legos-by-akihiro-mizuuchi/) & [sparebutton.jp](http://sparebutton.jp/) Playing with building blocks has never been more fun thanks to chocolate [LEGO](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego), or more delicious. Although playtime will be significantly reduced since people will be eating each block as they come. Yet those who have a little more self-restraint will be able to make some interesting chocolate LEGO sculptures. Perhaps even forming something significant to give to a loved one as a [gift or a token of affection](https://www.trendhunter.com/trends/valentines-day-heart). Created by illustrator and designer Akihiro Mizuuchi, the chocolate LEGO are safe to eat and come in four different colors: milk chocolate, dark chocolate, white chocolate and what appears to be a strawberry flavor. Available in a variety of sizes, the chocolate LEGO can really be used to build different items. To make them, chocolate is poured into moulds and then cooled. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Building Blocks:** The rise of edible building blocks opens up opportunities for food manufacturers to innovate and create new edible construction materials. - **Customizable Chocolate Sculptures:** The ability to create personalized chocolate sculptures using chocolate LEGO presents a disruptive innovation opportunity for confectionery companies to offer unique and customizable products. - **Multifunctional Food Products:** The introduction of versatile chocolate LEGO showcases the potential for food companies to develop multifunctional food products that combine entertainment and consumption. ### Industries Being Reshaped - **Food Manufacturing:** The edible chocolate LEGO trend presents an opportunity for food manufacturers to explore new production methods and develop innovative edible building materials. - **Confectionery:** Confectionery companies can capitalize on the customizable chocolate sculpture trend by incorporating personalized chocolate LEGO sets into their product offerings. - **Entertainment and Food:** The convergence of entertainment and food exemplified by chocolate LEGO opens up possibilities for industries to collaborate and create engaging experiences that combine playfulness and consumption. ## Related on Trend Hunter - [Nostalgic Movie Brick Sets](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Chocolate Chess Sets](https://www.trendhunter.com/trends/compartes-chocolate-chess.md) - [Buildable Gummy Blocks](https://www.trendhunter.com/trends/amos-4d-gummy-blocks.md) - [Nostalgic Cookie Puzzle Sets](https://www.trendhunter.com/trends/lego-butter-cookie-tin.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Brick Toy-Inspired Jewelry](https://www.trendhunter.com/trends/studio-gogo.md) - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Heart-Shaped Puzzle Sets](https://www.trendhunter.com/trends/valentines-day-heart.md)