# Chocolate Ice Cream Treats Häagen-Dazs is Celebrating Summer with Limited Edition Desserts By Kalin Ned | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-ice-cream-treat References: [haagendazs.us](https://www.haagendazs.us/locator) The beloved cold dessert company — [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-debuts), launches a flavorful range of special chocolate ice cream treats for the summer and these will be available at select stores throughout the month of July and until November. The two new menu items are flights and chocolate waffle cones. Appropriately dubbed the 'Chocolate Collection,' this special release is bound to entice lovers of cold and refreshing desserts. In addition to this, the range will also feature two popular chocolate ice cream treats — the [Belgian Chocolate Shake](https://www.trendhunter.com/trends/coffee-milkshake) and the Midnight Cookies & Cream Dazzler. For consumers who would like to try this special Chocolate Collection out, Häagen-Dazs offers an interactive map on its website that points out the stores where the summery, mouth-watering desserts are available to order. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Desserts:** Exploring options for releasing exclusive flavors and offerings for target demographics. - **Interactive Online Experiences:** Focusing on online storefronts and interactive maps to enable customers to find stores and purchase products from anywhere. - **Flavor Exploration:** Experimenting with bold, new flavors to appeal to a wider set of customers and create a unique value proposition. ### Where This Applies - **Food:** Innovating around unique flavors and themed desserts that cater to specific demographics and generate buzz for seasonal items. - **Retail:** Collaborating with food brands to create special collections that can drive store traffic and boost sales during peak season times. - **Technology:** Developing apps and digital interfaces that help customers locate stores, explore product offerings, and order ahead for maximum convenience. ## Related on Trend Hunter - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md) - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md)