# Premium Triangular Hand Pies McDonald's Japan Just Debuted a Nutella-Esque Chocolate Hazelnut Pie By Alyson Wyers | Published 2018-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-hazelnut-pie References: [designtaxi](http://designtaxi.com/news/397990/McDonald-s-Japan-Debuts-What-Is-Essentially-An-Oozy-Nutella-Pie/) & [mcdonalds.co.jp](http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=8762) [McDonald's](https://www.trendhunter.com/trends/asian-sweets) Japan is launching a chocolate hazelnut pie that is more or less an oozy [Nutella](https://www.trendhunter.com/trends/dessert-pizza1) triangle. The 'Premium Triangle Choco Hazelnut' is a triangular dessert that is described by [DesignTaxi](https://www.trendhunter.com/trends/the-icon-1) as being "pie that is akin to if 'Nutella' and chocolate cronuts had a baby." The triangular chocolate pie has a flaky chocolate-flavored pastry on the outside, with a rich and gooey chocolate cream on the inside. Hazelnut paste and crunchy nut segments have also been added to elevate the cream filling. The pastry has also been dusted with almond powder. The chocolate hazelnut pie will be available in Japanese McDonald's locations beginning January 24th. From Nutella riots in France to this new menu offering, the choco-hazelnut flavor is proving addictive worldwide. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Choco-hazelnut Desserts:** The popularity of chocolate-hazelnut desserts like the McDonald's Premium Triangle Choco Hazelnut pie reflects a growing trend for indulgent, nutty flavors in the dessert industry. - **Gourmet Fast Food:** The introduction of the Premium Triangle Choco Hazelnut pie by McDonald's Japan demonstrates a trend towards high-quality, indulgent desserts being offered in fast food chains. - **Innovative Pastry Fillings:** The unique combination of a flaky chocolate pastry with a gooey chocolate cream filling, along with added hazelnut paste and crunchy nut segments, highlights the trend of innovative and indulgent pastry fillings. ### Where This Applies - **Dessert Industry:** The rise of choco-hazelnut desserts presents opportunities for companies in the dessert industry to create innovative, nutty-flavored treats that cater to consumers' sweet cravings. - **Fast Food Industry:** The success of McDonald's Premium Triangle Choco Hazelnut pie indicates potential for fast food chains to introduce gourmet desserts and elevate their menu offerings beyond traditional fast food items. - **Pastry Industry:** The demand for unique, indulgent pastry fillings showcased by the chocolate hazelnut pie presents an opportunity for the pastry industry to create new and imaginative flavors to excite consumers' taste buds. ## Related on Trend Hunter - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Sakura-Flavored Hand Pies](https://www.trendhunter.com/trends/sakuramochi-pie.md) - [Fast-Food Bacon Pies](https://www.trendhunter.com/trends/bacon-potato-pie.md)