# Energizing Chocolate Gummies Seattle Gummy Company's 'Mocca Shots' Deliver Concentrated Caffeine By Laura McQuarrie | Published 2018-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-gummies References: [prnewswire](https://www.prnewswire.com/news-releases/seattle-gummy-company-launches-highest-concentrated-caffeine-product-available-300694514.html) & [seattlegummy](https://seattlegummy.com/product/mocca-starter-pack/) [Seattle Gummy Company's](https://www.trendhunter.com/trends/coffee-roast-mallows) 'Mocca Shots' are being introduced as "a new product with the highest caffeine concentration available on the market," as each of the [dark chocolate gummies](https://www.trendhunter.com/trends/dark-chocolate-variety-pack) provides 100 milligrams of caffeine—which is roughly equivalent to a cup of coffee. The Mocca Shots are said to be more affordable and fast-acting than coffee, helping to improve one's focus and cognitive performance without the undesirable side effects like the jitters. Although dark chocolate is known to have a bitter flavor, Seattle Gummy Company's patented technology is non-bitter. While caffeinated beverage take about 45 minutes to be digested and absorbed through the small intestine, Seattle Gummy Company notes that its Mocca Shots are quickly dissolved and absorbed by the tissues in the mouth and esophagus. These [fast-acting caffeinated gummies](https://www.trendhunter.com/trends/novel-caffeinedelivery-format) specifically appeal to those who are looking for a convenient, mess-free, take-anywhere alternative to coffee. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient Caffeine Consumption:** The rise of alternative, quick caffeine options like Mocca Shots will disrupt conventional coffee-drinking behaviors. - **Non-bitter Patented Technology:** Patented taste engineering will become a key disruptive innovation opportunity in the functional food industry. - **Sustainable Energy Supplements:** The emergence of eco-friendly, energy supplement alternatives will change the way consumers approach health and energy. ### Where This Applies - **Functional Foods and Beverages:** Seattle Gummy Company's Mocca Shots will influence the direction of the functional food and beverage industry towards easier, quicker, and more diverse methods of caffeine consumption. - **Sports Nutrition:** The fast-acting nature of Mocca Shots make them a perfect candidate to shake up the sports nutrition industry as a pre-workout supplement. - **Pharmaceuticals:** Companies looking to innovate in the caffeine supplement space will have to collaborate with pharmaceutical research and development teams to ensure optimization of efficacy and safety standards. ## Related on Trend Hunter - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Clean Energy Gummies](https://www.trendhunter.com/trends/clean-energy-gummies.md) - [Energy-Boosting Caffeinated Chocolate](https://www.trendhunter.com/trends/charge-chocolate.md) - [Rapid Absorption Coffee Chews](https://www.trendhunter.com/trends/youchews-caffeine-chew.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Caffeinated Chocolate Bites](https://www.trendhunter.com/trends/awake-chocolate.md) - [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md)