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# Luxurious Cocoa-Scented Cosmetics
Too Faced's 'Chocolate Gold' Line Boasts Beautiful Branding

By Riley von Niessen | Published 2017-11-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-gold
References: [popsugar](https://www.popsugar.com/beauty/Too-Faced-Chocolate-Gold-Collection-Photos-44269059) & [toofaced](https://www.toofaced.com/?dfgndf)

Beauty brand Too Faced recently added to its selection of offerings with the 'Chocolate Gold' line.

Included in the collection is a '[Diamond Highlighter](https://www.trendhunter.com/trends/gucci-glow-highlighter),' 'Gold Soleil Bronzer,' a sparkle-heavy palette of eye shadows, highly pigmented loose glitter, a [glitter lipstick](https://www.trendhunter.com/trends/bauble-gloss-ring), as well as a wide range of peel-off eyeliners that add a dramatic touch to any look. In order to reflect the name of the collection, many of the products come in luxurious-looking gold packages, while others make use of this year's popular Millennial pink hue.

In addition, a variety of the products in the Chocolate Gold line boast the [subtle scent of cocoa](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane), and are also infused with bits of gold. The whole line will be available on December 8th on the brand's online store.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 47% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Cocoa-scented Beauty:** There is an opportunity for brands to innovate by incorporating natural, indulgent scents into their cosmetic products.
- **Glitter and Sparkle:** Cosmetic brands can focus on glitter and sparkle to attract younger, expressive customers who are interested in trying out more adventurous and bold looks.
- **Luxury Packaging:** Developing high-end packaging designs can differentiate brands from their competitors and add value to the brand's perception.

### Industries Being Reshaped

- **Cosmetics:** Cosmetic brands can take advantage of the latest trends in beauty by developing innovative, high-quality products to meet customer demand.
- **Fragrance:** Fragrance industry players can innovate by incorporating natural scents, such as cocoa, into their products to enhance consumer experience.
- **Packaging:** Innovative packaging design can be a key factor in consumer purchasing decisions, and companies in various industries can benefit from exploring new, exciting packaging options.

## Related on Trend Hunter

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- [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md)
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- [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md)
- [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md)
