# Artisanal Energy Chocolates K'UL Prescribes Dark Superfood Chocolate for Energy By Laura McQuarrie | Published 2016-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-for-energy References: [trndmonitor](https://trndmonitor.com/chocolate-spotlight-kul-chocolate-endurance-bar/) & [kul-chocolate](https://kul-chocolate.com/collections/chocolate) People who have made a habit of consuming low-quality chocolate have come to know the confection as something that saps their energy, leaving them experiencing a crash from an abundance of sugar—as an alternative to this, K'UL presents chocolate as a potent superfood. On its own, dark chocolate is a nutrient-rich source of vitamins and minerals. On top of this bittersweet base, K'UL adds [caffeine, maca and electrolytes](https://www.trendhunter.com/trends/awake-chocolate), among other ingredients like nuts and berries to create its 'Power,' 'Stamina' and 'Endurance' chocolate bars. One of the most standout [70% dark chocolate Superfood Bar](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) products from K'UL is the 'Electrobar,' which is powered by dehydrated coconut water, toasted coconut and sea salt for the purposes of replenishing potassium and sodium electrolyte levels in the body. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfood Chocolates:** The trend of incorporating superfoods into chocolate presents an opportunity for creating energy-boosting confections. - **Functional Ingredients:** The use of ingredients like caffeine, maca, and electrolytes in chocolate offers a disruptive innovation opportunity for enhancing the energy properties of confections. - **Artisanal Energy Bars:** The rise of artisanal energy bars, like K'UL's 'Power,' 'Stamina,' and 'Endurance' bars, indicates a demand for alternative energy-boosting snacks. ### Where This Applies - **Food & Beverage Industry:** The food and beverage industry can explore the trend of superfood chocolates and incorporate functional ingredients to create unique energy-boosting products. - **Health and Wellness Industry:** The health and wellness industry can embrace the use of superfoods and functional ingredients in chocolates to cater to consumers seeking natural energy solutions. - **Snack Industry:** The snack industry can capitalize on the demand for artisanal energy bars by developing innovative products that offer sustained energy and nutritional benefits. ## Related on Trend Hunter - [Convenient Caffeinated Dark Chocolates](https://www.trendhunter.com/trends/zenevo-driving-energy-dark-chocolate-berry.md) - [Keto-Friendly Caffeinated Chocolates](https://www.trendhunter.com/trends/caffeinated-chocolates.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Energizing Chocolate Bites](https://www.trendhunter.com/trends/chocolates-for-energy.md) - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Functional Truffle Chocolates](https://www.trendhunter.com/trends/truffle-chocolates.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md)