# Coupled Candy Bars The 'Chocolate for Couples' by PURE is the Perfect Way to Share a Treat By Ady Floyd | Published 2015-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-for-couples References: [packageinspiration](http://www.packageinspiration.com/pure-chocolate-for-couples.html/) & [behance.net](https://www.behance.net/gallery/29278013/PURE-Chocolate-for-couples-and-not-only) Russia-based designer Daria Ksenofontova created packaging for [PURE's](https://www.trendhunter.com/trends/pure-protein-branding) 'Chocolate for Couples' candy bars. This [romantically themed branding](https://www.trendhunter.com/trends/mms-cupids-blend) is a playful way to mix and match different chocolate bars to suit individual tastes. Each bar is wrapped in a colorful label that conveys either a feminine or a masculine theme. This imagery is conveyed through the use of different typographic styles and small graphics. The designer notes that women are drawn to curvy writing and brightly colored labels while men are more drawn to bold fonts and neutral colors. For example, the 'Playful Lucky Lime' flavor uses lime green packaging and white cursive writing. Additionally, 'Real Salt of the Earth' uses a black background and bold white lettering. The goal for the Chocolate for Couples candy bars is "to create a chocolate, which will be oriented not only for men or women but for couples." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gendered Packaging:** Innovative packaging that appeals to different genders can increase sales and brand loyalty. - **Personalization:** Providing options for consumers to mix and match flavors can create a tailored experience and increase customer satisfaction. - **Romantic Themes:** Using romantic branding can create a unique selling proposition for a product and appeal to couples as a target market. ### Where This Applies - **Food and Beverage:** Food and beverage companies can utilize gendered packaging and personalization to create unique products that appeal to different target markets, such as couples. - **Consumer Goods:** Consumer goods companies can employ romantic themes in their branding to create a unique selling proposition for their products, especially those aimed at couples. - **Design:** Design companies can focus on developing innovative packaging solutions that cater to different genders and increase consumer satisfaction towards products such as PURE's 'Chocolate for Couples'. ## Related on Trend Hunter - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md) - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md)