# Digital Game Soccer Chocolates The Cadbury x Premier League Chocolate Football is Interactive By Michael Hemsworth | Published 2019-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-football References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-new-premier-league-season-chocolate-football-16-09-2019/) & [mondelezinternational](https://www.mondelezinternational.com) The [Cadbury](https://www.trendhunter.com/trends/ian-wright) x Premier League Chocolate Football has been unveiled as the latest product from the partnership that offers consumers a way to enjoy a specially branded indulgence and get involved in the gaming action. The chocolate soccer ball comes individually wrapped in a Premier League-branded box that is emblazoned with a QR code on the front that will enable consumers to access a digital game. Players will have 15 chances to score against the goalkeeper in order to gain a top score and be listed on the leader's board. Brand Executive for Seasonal Chocolate at [Mondelēz International](https://www.trendhunter.com/trends/cadbury-spectacularly-nice) Kelly Lawrence spoke on the new Cadbury x Premier League Chocolate Football saying, "Football was the most searched-for term on [Google](https://www.trendhunter.com/trends/mini-cup) in the UK last year, and more than 14 million people attended a Premier League game last season. This product really taps into this big and growing consumer audience.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Gaming Experience:** The Cadbury x Premier League Chocolate Football offers an interactive digital game, creating a new level of engagement for consumers. - **Branded Indulgence:** The partnership between Cadbury and the Premier League combines indulgence and branding to appeal to consumers with a passion for both chocolate and soccer. - **Digital Integration in Packaging:** The QR code on the Premier League-branded box of the Cadbury x Premier League Chocolate Football connects consumers to a digital game, showcasing the integration of digital technology in packaging. ### Industries Being Reshaped - **Confectionery:** The Cadbury x Premier League Chocolate Football introduces a new way for confectionery brands to leverage partnerships and gamification to enhance their offerings. - **Sports Marketing:** The collaboration between Cadbury and the Premier League demonstrates innovative approaches for sports brands to engage consumers through unique and interactive product experiences. - **Packaging:** The digital integration in the packaging of the Cadbury x Premier League Chocolate Football highlights the potential for packaging companies to incorporate technology and create immersive experiences for consumers. ## Related on Trend Hunter - [Celebratory Soccer Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Shareable Chocolate Bar Campaigns](https://www.trendhunter.com/trends/ian-wright.md) - [Football-Themed Cereal Promotions](https://www.trendhunter.com/trends/onpack-promo.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Celebratory Football Season Chocolates](https://www.trendhunter.com/trends/sees-milk-peanut-butter-footballs.md)