# Fish-Like Chocolate Branding Laura Beretti Designs the Chocolate Fish By Jamie Danielle Munro | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-fish References: [packageinspiration](http://www.packageinspiration.com/chocolate-fish-re-branding.html/) & [lauraberetti.tumblr](http://lauraberetti.tumblr.com/) Chocolate Fish is a brand that comes from New Zealand, so Laura Beretti took it upon herself to give this company a more updated look. The result is [pieces of chocolate](https://www.trendhunter.com/trends/pickle-milk-chocolate) that really give justice to the oceanic-branded name. Beretti created [chocolate packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) that actually looks like fish. The treats come in [sardine tin cans](https://www.trendhunter.com/trends/bigbilled-bird-food-concept), where users have to peel back the top in order to get to the contents inside. Also, string has been tied around the packaging so that a tail could be added to one of the ends. The result is a tin can, filled with chocolate that looks like a fish - not exactly a combination that anyone would expect. However, that's the genius behind the look: it's unexpected nature and playful aesthetic, which is perfect for children. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Oceanic Branding:** Updating branding with an oceanic theme to create a unique visual experience. - **Unexpected Packaging:** Innovative packaging that stands out and creates a memorable experience for consumers. - **Playful Aesthetic:** Employing a lighthearted, whimsical design to appeal to children and adults alike. ### Industries Being Reshaped - **Food and Beverage:** Exploring unconventional packaging and branding in the food and beverage industry. - **Gifts and Souvenirs:** Incorporating playful designs into souvenir packaging as a way of boosting sales. - **Marketing and Advertising:** Developing creative branding strategies that set a product apart from its competitors. ## Related on Trend Hunter - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Lobster-Shaped Chocolates](https://www.trendhunter.com/trends/chocolate-lobster.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Animal-Shaped Chocolate Treats](https://www.trendhunter.com/trends/hames-solid-milk-chocolate-shapes.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md)