# Treat-Mimicking Tins Chocolate Eyeshadow Packaging is Sweet Enough to Keep on Display By Amelia Roblin | Published 2015-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-eyeshadow-packaging References: [musingsofamuse](http://www.musingsofamuse.com/2013/11/faced-chocolate-bar-eye-palette-review-swatches.html) & [sephora](http://www.sephora.com/the-chocolate-bar-eye-palette-P384402?country_switch=ca&lang=en) This chocolate eyeshadow packaging concept wasn't dreamed up for just the consumer's benefit; like a chocolate bar, it was [designed to be shared](https://www.trendhunter.com/trends/made-to-share-packaging). This [Sephora](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals) Too Faced eye palette is a delectable novelty product that girls will want to show off to their friends. Molded to look like a candy bar, the case for the eyelid pigments keeps its contents well protected, making the cosmetics kit quite portable. The thin box can be slipped into a bag and pulled out proudly to explain the unique features of this scrumptious product. This packaging decision didn't start and end with the exterior; the look of it links to what's inside as well. You won't necessarily see a range of cocoa-colored powders, but you will smell the chocolate that's been mixed into the makeup. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Edible Packaging:** Designing packaging that is shaped like food or incorporates edible elements creates a unique and shareable consumer experience. - **Portability and Convenience:** Creating lightweight and compact packaging allows for easy transport and use, appealing to busy consumers on the go. - **Sensory Branding:** Incorporating scents or other sensory elements into product packaging enhances the overall brand experience and creates a memorable connection with consumers. ### Industries Being Reshaped - **Cosmetics:** Cosmetic brands can explore innovative packaging designs that stand out on shelves and offer unique features to attract and engage customers. - **Food and Beverage:** The food and beverage industry can experiment with edible or food-shaped packaging concepts to create visually appealing and interactive products. - **Retail and Consumer Goods:** Companies in the retail and consumer goods industry can incorporate sensory branding techniques into their packaging to create a multi-sensory shopping experience and increase brand loyalty. ## Related on Trend Hunter - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md)