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# Comedic Rap Releases
Kevin Hart's 'Chocolate Droppa' Character is Releasing a Real Rap Album

By Erica Francis | Published 2016-08-11 | Updated 2016-08-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-droppa
References: [billboard](http://www.billboard.com/articles/columns/hip-hop/7469286/kevin-hart-alter-ego-chocolate-droppa-signs-with-motown-exclusive) & [hypebeast](http://hypebeast.com/2016/8/kevin-hart-chocolate-droppa-motown-records)

Comedian Kevin Hart's alter ego 'Chocolate Droppa' just signed with Motown. Most people would never think a comedian's character personality would actually spawn a record deal with one of the biggest music labels in the industry. Curious fans and music lovers won't have to wait too long to hear the rapper spitting bars outside of comedic skits because the album is set to drop in the fall.

Kevin Hart has turned into one of the most recognizable comedians in recent years and he's extended his talents far beyond stand-up comedy and acting. The comedian has become one of [Nike's](https://www.trendhunter.com/trends/concrete-boys-air-force-1) advocates and is known for his athleticism and leading Kevin Hart branded events in collaboration with Nike. He was also an executive producer and co-writer on the star-studded mock reality show 'Real Husbands of Hollywood.' Though it sounds ludicrous that his alter ego, Chocolate Droppa, is signing with Motown, it's just one more example of the comedian building on his own personal brand.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 22% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Careers:** Comedians exploring alternate avenues within the entertainment industry, such as music, can create disruptive innovation opportunities.
- **Celebrity Branding:** Celebrities leveraging their personal brand to venture into different industries, like Kevin Hart with his comedic alter ego, can open doors for innovative collaborations.
- **Creative Marketing Strategies:** Entertainers using unique and unexpected marketing techniques, like dropping a rap album as a comedic character, can create disruptive innovation opportunities.

### Where This Applies

- **Music:** With comedians signing record deals and releasing albums, the music industry has an opportunity to embrace and support alternative forms of talent.
- **Athleisure:** The collaboration between Kevin Hart and Nike shows the potential for growth and innovation in the athleisure industry through celebrity partnerships.
- **Reality TV:** The success of Kevin Hart's reality show 'Real Husbands of Hollywood' demonstrates the potential for continued disruption and groundbreaking ideas in the reality TV industry.

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