# Premium Artisan Chocolate Cups These New Theo Chocolate Cups Come in Two Flavor Options By Michael Hemsworth | Published 2020-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-cups References: [foodbev](https://www.foodbev.com/news/theo-chocolate-debuts-popular-flavour-duos-in-its-chocolate-cups/) & [theochocolate](https://theochocolate.com) Two new Theo Chocolate Cups have been unveiled by the US-based organic chocolate brand to offer consumers with a sweet tooth a high-quality option to try when seeking out well-balanced flavor profiles. The treats come in Peanut Butter & Jelly Cups and Coffee & Cream Cups varieties, which are each expertly crafted with a 55% dark chocolate and 45% milk chocolate shell, respectively. The Peanut Butter & Jelly Cups are crafted with raspberry jelly, while the Coffee & Cream Cups are achieved with a [coffee-infused oil and dark chocolate](https://www.trendhunter.com/trends/mocha-melts) on the inside that pays tribute to the brand's Seattle roots. CMO Jason Harty spoke on the new Theo Chocolate Cups saying, "‘Does the world need another peanut butter cup?’ You won’t be asking yourself that after you try one with jelly! We want to bring more joy to your chocolate, and what better way to do that than to recreate popular flavor duos with our own touch. Peanut butter & jelly, coffee & cream, these are delicious classic combinations now made better with chocolate.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-quality Artisan Chocolate:** Opportunity for artisan chocolate brands to create premium chocolate products that offer consumers well-balanced flavor profiles. - **Unique Flavor Combinations:** Opportunity to innovate by recreating popular flavor duos with a unique twist using high-quality chocolate. - **Regional and Local Influence:** Opportunity for chocolate brands to pay tribute to their roots by incorporating regional influences into their chocolate products. ### Who This Affects Most - **Artisan Chocolate:** Disruptive innovation opportunities exist for artisan chocolate brands to create premium chocolate cups with unique flavor profiles that stand out in the market. - **Gourmet Food and Beverage:** Opportunity for gourmet food and beverage brands to collaborate with artisan chocolate makers to create unique and high-quality chocolate products with innovative flavor combinations. - **Regional Food and Beverage:** Chocolate brands with regional influences can capitalize on their local flavors and ingredients to create chocolate cups that celebrate and represent their specific regions. ## Related on Trend Hunter - [Salted Caramel Confection Cups](https://www.trendhunter.com/trends/bquet-caramel-cups.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Plant-Based Filled Chocolates](https://www.trendhunter.com/trends/filled-chocolates.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Textural Chocolate Fruit Cups](https://www.trendhunter.com/trends/molten-chocolate-cups.md) - [Textural Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups.md) - [Bite-Sized Brûlée Cups](https://www.trendhunter.com/trends/brulee-cups.md) - [Dark Chocolate Cookie Cups](https://www.trendhunter.com/trends/cookies-creme-cups.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md)