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# Double Chocolate Croissants
The Cafe 'Craftsman and Wolves' Offers Decadant Croissants

By Mishal Omar | Published 2016-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-croissant
References: [craftsman-wolves](http://www.craftsman-wolves.com/) & [blog.foodnetwork](http://blog.foodnetwork.com/fn-dish/2016/09/3-of-a-kind-creative-croissants/)

Craftsman and Wolves is a contemporary patisserie and cafe based in San Francisco and the chocolate croissants it offers are evidence of the brand's decadent tastes.

The croissant is almost completely chocolate-themed, as the dough itself is infused with the ingredient, while a rich [chocolate drizzle](https://www.trendhunter.com/trends/venchi-chocoviar) sits on top. The chocolate croissant is dipped in the same cinnamon sugar that is used to cover the [popular desserts known as churros](https://www.trendhunter.com/trends/globally-inspired-pastries), offering an enhanced flavor profile that diverges from the primary theme of the food product. The chocolate croissant's rich and decadent ingredients provide a luxurious alternative to the comparatively simple croissants offered in cafes.

These luxurious chocolate croissants are ideal for people in the San Francisco region who are looking for a decadent, social media-friendly dessert.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 13% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Decadent Desserts:** Craftsman and Wolves' chocolate croissants offer a rich and indulgent dessert option.
- **Cafe Innovation:** Craftsman and Wolves' infusion of chocolate into croissants showcases an innovative twist in cafe pastries.
- **Social Media Food Trends:** Craftsman and Wolves' creation of aesthetically pleasing chocolate croissants appeals to the social media-driven food trend market.

### Industries Being Reshaped

- **Patisserie:** The decadent chocolate croissants at Craftsman and Wolves present an opportunity for patisseries to explore unique flavor combinations and create indulgent pastries.
- **Cafe:** Cafes can take inspiration from Craftsman and Wolves' chocolate croissants and use innovative and creative ingredients to elevate their pastry offerings.
- **Social Media Marketing:** The visually appealing chocolate croissants at Craftsman and Wolves can be leveraged by companies in the food industry to create social media-worthy content and attract more customers.

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