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# Chocolate-Covered Toffee Bites
Cocomels' Newest Poppable Treat is Free from Dairy, Gluten & GMOs

By Laura McQuarrie | Published 2021-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-covered-toffee
References: [prnewswire](https://www.prnewswire.com/news-releases/wake-up-and-smell-the-toffee-with-new-cocomels-dark-chocolate-covered-toffee-bites-301391888.html) & [cocomels](https://cocomels.com/products/cocomels-toffee-bites-3-5oz-3-6-pack)

Cocomels is going beyond dairy-free caramel with its newest sweet creation, Dark Chocolate-Covered Toffee Bites, which are also free from gluten and GMO ingredients. The poppable snacks are crunchy and bite-sized, and they also speak to consumers who are looking to indulge without consuming ingredients like corn syrup and artificial ingredients.

The crunchy coconut milk toffee bits are covered with 60% dark chocolate and every bite has just a single gram of sugar. While the brand has built a community that loves its snackable and chewy caramel treats, this new product treats the sense to a crunchy new format with the same free-from ingredients as ever that satisfies a need for lower sugar options within the candy category.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 23% | Activity: 18% | Freshness: 10%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Free, Dairy-free & Gmo-free Snacks:** The creation of dark chocolate-covered toffee bites that are free from dairy, gluten, and GMOs represents a trend towards the production of healthier snacks which cater to consumers desiring these attributes.
- **Poppable Snacks:** The release of the crunchy Dark Chocolate-Covered Toffee Bites from Cocomels represents a trend towards more poppable, bite-sized snacks that can fit better into consumers' busy lifestyles.
- **Lower Sugar Snacks:** With just one gram of sugar per serving, the Dark Chocolate-Covered Toffee Bites cater to consumers looking for indulgent snack options with lower sugar content, highlighting the trend towards lower sugar snacks in the candy category.

### Who This Affects Most

- **Healthy Snacks:** The trend towards free-from, healthier snacks such as the Dark Chocolate-Covered Toffee Bites from Cocomels offers opportunities for disruption in the healthy snack industry, particularly in the production of plant-based snack options that cater to consumers with specific dietary requirements.
- **Confectionery:** The creation of lower sugar confectionery options represents an opportunity for disruption within the confectionery industry, with a growing demand for more health-conscious candy options that are both indulgent and low in sugar.
- **Functional Foods:** Functional foods and snack products which incorporate healthful ingredients while still being indulgent, like Cocomels' Dark Chocolate-Covered Toffee Bites, can carve out a new niche in the functional foods category, bridging the gap between health-consciousness and indulgence.

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