# Pink Cocoa-Covered Popcorns Harry & David's 'Moose Munch' is a Ruby Chocolate-Covered Popcorn By Laura McQuarrie | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-covered-popcorn References: [bustle](https://www.bustle.com/p/harry-davids-ruby-cacao-chocolate-collection-is-a-millennial-pink-valentine-dream-15907751) & [harryanddavid](https://www.harryanddavid.com/h/chocolates-sweets-candy/seasonal-moose-munch/32867?categoryId=400209009) Targeting those with a sweet tooth and a taste for indulgence, countless [chocolate-covered popcorn snacks](https://www.trendhunter.com/trends/reeses-popcorn) have been unveiled over the years yet Harry & David's 'Moose Munch Premium Popcorn' introduces a new take on products in this decadent snack category. The Moose Munch popcorn integrates the natural pink color and subtle berry flavors of ruby chocolate and further complements it with raspberries and cranberries. The visually satisfying, texture-rich [caramel and ruby chocolate popcorn snack](https://www.trendhunter.com/trends/popcorn-kitchen-chocolate-orange) breathes new life into what has become a familiar snack to many. In regions of the world where [ruby chocolate is sold](https://www.trendhunter.com/trends/microbatch-chocolate-bars), many consumers will be seeking out products made with this special kind of chocolate for Valentine's Day this year. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ruby Chocolate Snacks:** The rise of ruby chocolate will provide opportunities for innovative snacks, like Moose Munch, to incorporate this trendy ingredient. - **Gourmet Popcorn:** As consumers seek out new and indulgent snack options, the gourmet popcorn industry has the potential to innovate and create unique flavor combinations like raspberry and cranberry with ruby chocolate. - **Colorful Snacks:** The popularity of visually satisfying snacks like pink cocoa-covered popcorn will drive the creation of more colorful snack options using unique and natural ingredients. ### Sectors Adopting This - **Chocolate Industry:** The advent of ruby chocolate provides an opportunity for the chocolate industry to create new products and capitalize on this unique and trendy ingredient. - **Snack Industry:** As consumers seek out gourmet and unique snack options, the snack industry has an opportunity to continue innovating and creating new and exciting flavors like ruby chocolate covered popcorn. - **Valentine's Day Industry:** With ruby chocolate becoming a popular ingredient for Valentine's Day gifts, the industry has the opportunity to create new and unique offerings that incorporate this special kind of chocolate. ## Related on Trend Hunter - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Chocolate-Covered Toffee Popcorns](https://www.trendhunter.com/trends/chocolate-toffee-popcorn.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Crispy Chocolate Popcorn Snacks](https://www.trendhunter.com/trends/poppets-choc-toffee-popcorn.md) - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/popcorn-kitchen-1.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Chocolatey Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit-chocolate-treasure.md)