# Summery Marshmallow Confections Russel Stover Launched Summer Dream Chocolate-Covered Marshmallows By Laura McQuarrie | Published 2018-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-covered-marshmallows References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3975-new-on-the-shelves) & [russellstover](https://www.russellstover.com/) Russel Stover recently added to its assortment of candies, chocolates and confections with a trio of [Summer Dream](https://www.trendhunter.com/trends/mastronardi-produce) products, which take the form of [chocolate-covered marshmallows](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows). The new indulgences have been launched in Pina Colada, Banana Split and Peanut Butter Fluff flavors, all of which have an outer casing of milk chocolate. These fruit- and nut-flavored summer treats are individually wrapped and come in one-ounce sizes. While marshmallows have remained a favorite [campfire snack](https://www.trendhunter.com/trends/campfire-smores-collection) for years, it has only been lately that the light and fluffy soft treats have become popular as decadent, gourmet indulgences. As these new marshmallow snacks are small in size, they make the perfect permissible indulgences, especially when one is craving something more in line with the food creations that inspired each flavor. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chocolate-covered Marshmallow Trend:** Chocolate-covered marshmallow confections are becoming more popular as permissible indulgences. - **Gourmet Marshmallow Trend:** Marshmallows are being elevated from a simple campfire snack to a gourmet indulgence. - **Flavored Marshmallow Trend:** Flavored marshmallows are gaining popularity as a new twist on a classic treat. ### Industries Being Reshaped - **Confectionery Industry:** The confectionery industry can capitalize on the growing trend of chocolate-covered, gourmet marshmallows. - **Food and Beverage Industry:** The food and beverage industry can create new products and flavors to cater to the growing demand for gourmet marshmallows. - **Retail Industry:** The retail industry can market and sell these new flavored, chocolate-covered marshmallow products as permissible indulgences for consumers. ## Related on Trend Hunter - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md) - [Minty Marshmallow Snacks](https://www.trendhunter.com/trends/peppermint-mallow-poppers.md) - [Soft-Center Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-marshmallow.md) - [Summer-Themed Gourmet Chocolates](https://www.trendhunter.com/trends/summer-themed-gourmet-chocolates.md)