# Chocolatey Chickpea Snacks The Good Bean Chocolate Covered Chickpeas Come in Three Flavors By Michael Hemsworth | Published 2020-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-covered-chickpeas References: [foodbev](https://www.foodbev.com/news/the-good-bean-launches-line-of-chocolate-covered-chickpeas/) & [thegoodbean](http://www.thegoodbean.com) The [Good Bean](https://www.trendhunter.com/trends/snacking-beans) Chocolate Covered Chickpeas are a new product for the confectionery aisle that will offer consumers a tasty yet satisfying option to pick up when in the mood for a crunchy treat. The products start off with chickpeas that have been lightly roasted before being coated in a crispy candy shell to make them quite the crunchy indulgence. The snacks come in three flavor options including Milk Chocolate, Dark Chocolate and Mocha Chocolate. Brand Founder and CEO Sarah Wallace spoke on the new The Good Bean Chocolate Covered Chickpeas saying, "I am truly excited about diving into the confection arena with our chocolate-covered chickpeas. At The Good Bean, I believe in sourcing the best possible ingredients and living mindfully, but I also believe in decadent indulgence. I knew if I was going to take on the challenge of launching a chocolate chickpea confection, it couldn’t be mediocre; it needed to hold up against premium candy and confections in terms of taste, and this really does. I think people will be surprised and delighted at how incredibly delicious and unforgettable this product is.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Chocolate Covered Snacks:** The trend of chocolate covered snacks provides opportunities for innovative flavor combinations and healthier alternatives. - **Alternative Confectionery:** The trend of alternative confectionery offers disruptive innovation opportunities for companies to create indulgent treats using unexpected ingredients. - **Mindful Indulgence:** The trend of mindful indulgence allows for the development of products that balance decadence with high-quality, ethically-sourced ingredients. ### Sectors Adopting This - **Snack Food:** The snack food industry can explore the trend of chocolate covered snacks by developing unique and flavorful products. - **Confectionery:** The confectionery industry has the potential to expand by embracing alternative ingredients and creating confections that cater to health-conscious consumers. - **Specialty Food:** The specialty food industry can tap into the trend of mindful indulgence by offering high-end, premium products that prioritize quality ingredients and indulgent flavors. ## Related on Trend Hunter - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Satiating Dark Chocolate-Covered Snacks](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks.md) - [Chocolate-Dipped Pistachio Snacks](https://www.trendhunter.com/trends/wonderful-pistachios-snacks.md) - [Crispy Edamame Bean Snacks](https://www.trendhunter.com/trends/snacking-beans.md) - [Healthy Seasonal Seed Snacks](https://www.trendhunter.com/trends/munchy-seeds-choccy-cranberry.md) - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Minimal-Ingredient Chocolate Almonds](https://www.trendhunter.com/trends/covered-almonds.md) - [Chocolate-Covered Peanut Puffs](https://www.trendhunter.com/trends/dark-chocolate-bamba-snacks.md) - [Chocolate-Coated Coconut Balls](https://www.trendhunter.com/trends/dream-pops-1.md)